January 3, 2012
Nintendo 3DS Sales Break 4M Mark; Zelda Sells 1M in Two Months
The Japanese video game giant Nintendo announced this week that its 2011 sales of Nintendo´s 3DS hardware had surpassed the 4 million mark in the United States alone.
Market analysts say Nintendo´s sales figures for the handheld game console were given a significant boost thanks to new versions of two of Nintendo´s most beloved video game legacies: Mario Kart 7 and Super Mario 3D Land. According to their own in-house sales figures, both games sold over a million copies each in the U.S.
The company blames a somewhat lackluster list of game titles for initially weak sales of the 3DS console when it was first released in March of 2011.
The unit´s high ticket price also appears to have deterred many potential customers. Sales for the console really began to really take off when Nintendo dropped the price of the 3DS hardware from $250 to $170 in August.
Sales for the company´s groundbreaking full-size console Wii also continued to hold their own. While down significantly from 2010´s phenomenal 7 million units sales, the interactive console still managed to sell 4.5 million units in its fifth year on the market, defending its title as Nintendo´s best-selling console. The Japanese company also says they will introduce Wii´s successor later this year, the Wii U.
A sequel to another classic game title The Legend of Zelda also buoyed sales in 2011. Sales for the newest addition to the franchise The Legend of Zelda: Skyward Sword for the Wii managed to break the 1 million mark in less than two months since its release in late November.
In an uncharacteristic shift in marketing strategies, Nintendo recently announced that it will also soon begin allowing loyal 3DS gamers to download addition levels to certain games once they have mastered all the original levels.
Although Nintendo´s stock fell over 50% in 2011 to $16.94 per share, the company has a long history of bouncing back and reinventing itself in response to changing consumer preferences. And many industry insiders suspect that 2012 may see Nintendo reclaiming much of 2011´s lost market value.
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