April 14, 2012
Xbox Reigns As Top Selling Console, 15 Months Straight
Microsoft sold 371,000 Xbox 360 units last month, racking up a 42 percent stake of all console sales.
Total spending on Xbox hardware, software and accessories was $430 million, which was more than what was spent on Sony's PS3 and Nintendo's Wii combined.
The rest of the video game industry saw declines, with sales of consoles and other hardware dropping 35 percent from March 2011.
"Hardware really slowed down this month and all systems saw a unit sales decline versus last March, and on an average sales per week basis, versus February 2012," NPD analyst Anita Frazier said in a statement. "That said, the high definition console systems fared better than many other hardware platforms."
Game software sales dropped by 25 percent to $553.1 million year over year, while video game accessory sales dropped 8 percent to $225.5 million year over year.
The industry actually sold more physical accessories than it did a year ago, but sales were down because of a result in the drop in the average selling price.
NPD said that total gaming sales, with hardware, software and accessories included, dived by 25 percent to $1.1 billion from $1.47 billion in March 2011.
"While it was a disappointing month, and first quarter, for new physical retail sales of video games hardware, software and accessories, it wasn't entirely unexpected given guidance we've seen from several sources," Frazier said in a statement.
As news comes about the gloomy gaming industry sales, rumors emerge about new Sony and Microsoft consoles.
According to rumors on various websites, both a PlayStation 4 and Xbox 720 will be releasing in time for the 2013 Holiday season.
NPD's report did not take into account games and hardware like smartphones and tablet computers.