May 24, 2012
Diablo III Sets First Day Sales Record For PC Games
Blizzard Entertainment announced Wednesday that Diablo 3, their newest action/role-playing video game for PCs, has sold more than 3.5 million copies in the first 24 hours following its release, setting a new sales record for the platform.
Furthermore, according to Brian Crecente of The Verge, that figure doesn't include an additional 1.2 million gamers who received Diablo III for free after signing up for a one-year subscription to another Blizzard title, the massively multiplayer RPG World of Warcraft.
All told, more than 6.3 million people worldwide are playing it as of one week following its release, and sales are "expected to creep up in the weeks to come, as casual RPG gamers enter the mix," Daily Tech's Michael Hatamoto added.
Hatamoto also noted that the software is currently available at more than 8,000 retail outlets throughout North America, Europe, South Korea, Australia, New Zealand, and elsewhere. It is also available for digital download in those markets as well as in "a handful" of other territories, he added.
"We´re definitely thrilled that so many people around the world were excited to pick up their copy of Diablo III and jump in the moment it went live,” Mike Morhaime, CEO and cofounder of Blizzard Entertainment, said in a statement.
“Regarding today´s announcement, we recognize that setting a new launch record is a big achievement,” he added. “However, we´re especially proud of the gameplay feedback we´ve received from players worldwide. We´re pleased that Diablo III has lived up to players´ high expectations, and we´re looking forward to welcoming more players into Sanctuary in the days ahead.”
Despite the sales figures, the game's launch has not been without issues, according to BBC News reports. Some Diablo III users have reportedly complained about receiving error messages, and some have been having difficulty logging into the multi-player portion of the game. As a result, Blizzard has been forced to delay a marketplace feature that will allow users to sell gold, weapons, and other in-game items to their fellow gamers -- for a small transaction fee.
Morhaime said that the Blizzard officials "regret that our preparations were not enough to ensure everyone had a seamless experience when they did so. I want to reaffirm our commitment to make sure the millions of Diablo III players out there have a great experience with the game moving forward, and I also want to thank them for their ongoing support."
Diablo III was released on May 15 and is currently available for Windows XP, Windows Vista, Windows 7 and Macintosh computer systems. It has been rated M for Mature by the US Entertainment Software Rating Board (ESRB), and received a 16+ rating from Pan European Game Information (PEGI) and the British Board of Film Classification (BBFC) in Europe, according to Blizzard.