May 30, 2012
Microsoft Xbox: 67 Million Sold
Michael Harper for RedOrbit.com
Just in time for next week´s E3 conference in Los Angeles, Microsoft has announced some pretty impressive numbers where their Xbox and Kinect systems are concerned.
Taking to their official Microsoft blog, the Xbox team proudly announced that they have sold 67 million Xbox 360 consoles since it first launched in 2005 and 19 million Kinect sensors since the product launched last year.
Yusuf Mehdi, Chief Marketing Officer, Interactive Entertainment Division at Microsoft goes on to say those 67 million consoles have earned the company more than $56 billion, and sales continue to grow as the product goes into its seventh year. According to Meisner, Xbox sales are “defying gravity” as the years progress.
“Sales for Xbox 360 in year five were greater than in year four, sales in year six were greater than in year five, and sales in year seven were greater than in year six,” writes Mehdi.
Each of these 67 million consoles sold – 19 million of which are of the Xbox 360 variety – have earned Microsoft a 47% share in the gaming console market. The company also said 40 million people are taking advantage of the Xbox LIVE service, which allows customers to watch movies and television, play online games with other customers and even have a video chat. According to Mehdi, the average Xbox LIVE member spends up to 84 hours a month on the console.
During his CES Keynote in January, Microsoft CEO Steve Ballmer said his company had sold 66 million Xbox consoles and 18 million Kinects. Should both sets of numbers be correct, it appears Microsoft has sold about 1 million Xbox consoles and Kinects in a 4 month span. Ballmer´s numbers also reflect the effects of some very impressive holiday sales, as the company announced they had sold 57.3 million consoles on October 2011.
Mehdi also writes that Microsoft plans to “go beyond the box to reach all new families of devices.”
“This year, Xbox becomes the premium entertainment service for Microsoft. Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favorite games and instant access to your friends.”
According to Mehdi, Windows 8 will be one way Microsoft will bring Xbox style gaming and entertainment to a wider audience.
Microsoft will show off their latest developments and offerings next week at the E3 conference in Los Angeles.
There, the Redmond company will partner with Spike TV and GTTV to host “Xbox: Entertainment Evolved,” a “90-minute journey through the future of the Xbox 360 platform.
“Xbox: Entertainment Evolved” will be telecast live from the Galen Center at USC and will feature an exclusive world premier of Halo 4, the newest version of Microsoft´s most popular game. The company will also take this time to show off other games in their 2012 pipeline as well as discuss how they plan to extend their entertainment offerings through the Xbox console.
“E3 2012 will be an important milestone for Xbox, and we can´t wait to share our vision for how we are making the entertainment you love, more amazing with fans live across Spike TV, online, and, for the first time, on Xbox LIVE,” said Yusuf Mehdi in a statement.