June 19, 2008
Ubisoft: A Game That Takes Your Health to Heart
MONTREAL, CANADA--(Marketwire - June 19, 2008) - Work, family, and social activities can sometimes make life a little difficult to balance. It's a challenge: not enough time to eat right, not enough time to exercise, and wanting to make lasting lifestyle changes... Ubisoft has met this challenge and presents educational entertainment that takes your health to heart. My Weight Loss Coach is a video game that recommends actions that are compatible with a healthy lifestyle and a technological tool that relays healthy messages.
Developed in the Ubisoft Montreal studios in collaboration with a kinesiologist and a nutritionist, the game has received the support of the Montreal Heart Institute. My Weight Loss Coach was especially designed for the Nintendo DS(TM) and will be released on June 20th across Canada.
Your everyday partner
With My Weight Loss Coach, players can create a personalized program to help achieve the proper balance between what they eat and the energy they expend. The game offers a wide range of personalized challenges, over 160 tips to stay in shape, and coaching sessions on different themes. The game's content was developed in a way that makes players increasingly conscious of the various aspects of their overall health and becomes more complex as players reach their objectives.
The game easily becomes a part of everyday life and can fit in a pocket, making it a personal instrument that can be used privately at any time during the day.
The experts weigh in
"My Weight Loss Coach becomes a source of motivation for the user. It reminds him how easy it can be to use his environment to integrate physical activity every day, said Olympic medalist and entrepreneur Bruny Surin. For instance, the pedometer can be used as a tool to monitor physical activity on a daily basis, enabling the player to evaluate himself/herself, and get concrete results."
"The Montreal Heart Institute devotes great efforts to raising awareness on the importance of adopting healthy lifestyle habits. Thanks to a new and dynamic approach, My Weight Loss Coach will accompany people in their efforts to stay healthy," affirmed Dr. Louis Gagnon, Prevention Director, Montreal Heart Institute. "The content of the game developed by Ubisoft contains elements that could have a real impact on an individual's health and we are proud to support this innovative initiative."
"It's interesting that the game would integrate a coach that follows players throughout their lifestyle changes rather than one who dictates and prescribes better eating and exercise habits. I am convinced that a series of changes integrated into a daily routine will tend to be more long-lasting and lead to weight loss," stated Marie Marquis, nutritionist and professor. "My role was directly related to the aspects of the game that dealt with eating habits. I went over the main motivations that drive people in their food choices with the development team and then suggested strategies and actions to improve certain behaviours."
For the first time on the Nintendo DS(TM)
The game includes a maximum of devices to impart the importance of integrating physical activity into one's daily life. In fact, the game will be sold with an accessory: a pedometer to count the number of steps that a player takes in a day. The player can then connect the pedometer to the DS to generate a daily report and record the data.
10 to 15 minutes a day is all it takes
- My Weight Loss Coach becomes a daily companion thanks to which it is possible to carry out a close follow up of the monthly evolution of a player's weight and BMI (body mass index) and of the day-to-day evolution of an exercise regimen.
- With the game, the player can take up to a maximum of six daily challenges based on his or her personal objectives.
- Reaching a certain number of objectives will give the player access to coaching sessions.
Ubisoft in Quebec
Ubisoft, which employs over 1,800 creators in its Montreal and Quebec studios, has developed and launched such successful series as Prince of Persia(R), Tom Clancy's(R) Rainbow Six, Tom Clancy's(R) Splinter Cell, and Far Cry(R). The Montreal studio - the most important creative force in the Ubisoft Group and the second largest in world - is currently working to produce such promising titles as Far Cry(R) 2, the next Prince of Persia and other titles for the Games For Everyone range (G4E).
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 24 countries and sales in 55 countries around the globe. It is committed to delivering high- quality, cutting-edge video game titles to consumers. For the 2007- 08 fiscal year Ubisoft generated sales of 928 million Euros. To learn more, please visit www.ubisoftgroup.com.
An information session for the media will take place on June 19 at 11 AM at Extreme Fitness, 267 Richmond St. West, Toronto. The Olympic medallist Bruny Surin will be on site, as well as a designer from Ubisoft and a nutritionist.
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