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‘Transformers’ earns $30M in IMAX theaters

July 6, 2009

Transformers: Revenge of the Fallen: The IMAX Experience earned $30 million during its first 12 days in release in IMAX theaters around the world.

IMAX Corp. said Sunday the Paramount Pictures release — directed by Michael Bay and featuring scenes filmed with IMAX cameras — posted strong second weekend results, with an estimated $4.6 million coming from 169 IMAX theaters domestically from July 3 through July 5.

The IMAX release contributed more than 10 percent of the film’s $42.5 million weekend total on less than 2 percent of the screens.

The film also generated approximately $1.4 million from IMAX theaters internationally, bringing the worldwide IMAX total to more than $30 million in the first 12 days of release.

The continued growth of our network enables us to deliver larger box office returns faster than ever before, IMAX Chief Executive Officer Richard L. Gelfond said in a statement. We’re very happy with the continued performance of the film, and we’re encouraged by the strong consumer appetite for The IMAX Experience in new markets.


Source: upi



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