January 21, 2010

Tetris Reaches 100 Million Cell Phone Downloads

Tetris has become the best-selling mobile game after reaching the mark of 100 million paid downloads on cell phones around the globe.

Vice president of worldwide publishing at Electronic Arts Inc.'s mobile unit, Adam Sussman, said the significant event marked "a huge moment not just for EA, but for mobile gaming in general. It speaks to the evergreen appeal of Tetris."

EA Mobile, along with Blue Planet Software, plan to announce the milestone in Montreal on Thursday.  The companies disclosed the announcement to the Associated Press on Wednesday.

Tetris has been around for over 25 years and was created by a Soviet programmer.  It soared into popularity at the time of Nintendo Co.'s Game Boy in 1989.  Millions of people have continued to play it on many various consoles over the years. 

Alex Pajitnov, the creator of Tetris, said the game itself is simple, but easy to get hooked on. 

"It is appealing to all demographics, all cultures," he said.

Sussman said Tetris is available in 60 countries on about 64,000 different handsets and 20 percent of them are smartphones. 

Tetris is available to play on Apple's iPhone for a $5 purchase of the app in its "App Store".

EA will not announce how much money it has made from the game.


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