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New Nintendo Wii Offerings

May 4, 2010

Nintendo Co. is attempting to expand U.S. sales of its popular Wii console by packaging an extra game and its MotionPlus accessory, which makes its motion-sensing controller more precise, as a new bundle.

The bundle will sell for $200, which is no different than what the current Wii already costs.  Nintendo said it would add “Wii Sports Resort” and the MotionPlus to the bundle. 

Nintendo also announced on Monday that it will offer a black cased version of the system as an alternative to the current white casing.  The new bundle and the black Wiis will be available in the U.S. and other markets in the Americas starting Sunday.

Japanese and European markets already have the Black Wiis available.  Nintendo did not give specific pricing for the new console packages outside the U.S. 

The Wii is the world’s most popular video game console and has outsold both Sony Corp.’s PlayStation 3 and Microsoft Corp.’s Xbox 360.  However, both Sony and Microsoft are coming out with their own versions of motion controllers later this year.

Reggie Fils-Aime, the president of Nintendo of America, said the company plans to bring in consumers that have been sitting on the fence about buying a Wii.  He said the new deal as a “value enhancement” rather than a price cut.  “Wii Sports Resort,” which comes with MotionPlus, costs $50, although some retailers offer it for just $40.

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