August 13, 2010

Videogame Industry Sales Slip In July

NPD Group reports that U.S. videogame industry sales slipped in July, despite a jump in the number of shoppers snatching up Xbox 360, PlayStation 3 (PS3) and Wii consoles.

The $846.5 million spent on videogame hardware and software was about one percent less than the revenue posted the same month a year ago, despite console sales rising 12 percent to $313.8 million.

Videogame software sales saw an 8 percent drop with $403.3 million, compared to $438 million spent on titles the same month a year ago.

The new numbers added weight to the argument that revenue is suffering because of a dearth of hot new titles. 

Only four of the 10 top selling videogames in July were released that month, and two of the titles on the list have been out since early November.

Those titles include "Call of Duty: Modern Warfare 2" for Microsoft Xbox 360 consoles and "New Super Mario Brothers" for play on Nintendo's Wii console.

The best selling game of July 2010 was "NAA Football 11," made by Electronic Arts and is for play on Xbox 360 and Sony's PlayStation 3 console. According to NPD, sales of that game title totaled 692,000 units, compared to the 721,000 copies of "Starcraft II" sold in July.

NPD said that Xbox 360 consoles were the most popular sellers in July, driven by demand for a slim, powerful new model.  Microsoft reported to have sold 443,500 Xbox 360 consoles during the month.

NPD reported that Sony sold 214,500 PS3 consoles in the U.S. during the month of July.

Nintendo sold 253,900 Wii consoles in July.  The company put out word this week that its consoles have sold over 30 million consoles in the U.S.

According to Nintendo, the milestone earned Wii the crown of fastest-selling console in history, reaching 30 million just 45 months after its launch in the U.S. in November 2006.


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