October 15, 2010

Videogame Sales In Stores Down In September

The NPD Group unveiled more data this week that shows sales of videogame gear and software at stores dropped again in September.

According to the NPD Group, revenue from videogame hardware and titles added up to $1.22 billion, which is eight percent less than the $1.32 billion taken in during the same month last year.

"While industry sales of new physical retail sales show a decline versus year ago, it's important to remember that there is a growing volume of content being sold digitally," said NPD analyst Anita Frazier.

"These numbers reflect the largest channel for hardware, software and accessories sales, but there are content sales happening elsewhere."

NPD said that videogame console sales added up to $383 million, which is a 19 percent drop from the $472 million in September of last year.

Microsoft's popular "Halo: Reach" videogame game was the top selling software, with 3.3. million copies sold.

Despite the slump in software and console sales, videogame accessories still rose.

Sony's new motion-sensing controllers for PlayStation 3 consoles helped rack up $180 million in accessories, which is a 13 percent increase from the same month in 2009.

According to NPD, point cards that are used to buy digital content on Xbox 360 Live and PS3 online game play were the most popular accessories to purchase

"We continue to examine industry sales that occur outside the traditional retail channel, and the success of these items at retail, points to the growing importance of sales via digital distribution," said Frazier.


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