October 25, 2010
Sony Dropping The Price Of PSPgo Game Console
Sony Corp. announced on Monday that it is cutting the price of its PSPgo portable game player in the U.S. and Japan this month as the holiday shopping season closes in.
The company's move comes after Nintendo Co. Ltd announced its 3DS portable game console would not become available until next year.Sony will cut the price of the handheld device from $249 to $199.
The company has sold about 61 million units of the various PSP models since the initial launch in 2004.
The PSPgo features no disc drive, but instead plays games downloaded from the Internet.
According to market research firm NPD, Sony reported that it sold 79,400 PSP units in August 2010. This is compared to the 140,300 PSP units it sold in August 2009.
Nintendo sold over 342,000 handheld consoles in August 2010.
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