December 10, 2010
Video Game Sales Up 8 Percent From Last Month
According to retail research firm NPD Group, a strong turnout by shoppers for Black Friday boosted U.S. video game sales 8 percent last month, marking the strongest November on record, but sales for the entire year are likely to be flat.
Consumers have bought a total of $2.99 billion worth of consoles from Microsoft Corp., Nintendo Co. and Sony Corp. and games from companies like Electronic Arts Inc. and Activision Blizzard Inc.NPD Group said that this is an 8 percent increase on the same month a year ago, and it makes the best November on record.
However, the video game market is still down 5 percent for the year to November 30, compared with the same period a year-ago.
NPD Group said sales for the whole year were likely to range from $18.8 billion to $19.6 billion, despite having a strong November.
Microsoft's Xbox 360 was the best selling console, beating out competition from Nintendo and Sony. The company said it sold 1.37 million Xbox units last month, and was on track to hit its target of 5 million Kinect sales by the end of the year.
Activision Blizzard's "Call of Duty: Black Ops" sold 8.4 million units in its month, making it the seventh best-selling game of all time.
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