December 14, 2010

Warcraft Expansion Sells Over 3 Million On First Day

Activision Blizzard Inc., formerly Activision Inc., sold more than 3 million copies of its latest "World of Warcraft" expansion game on its first day on the market.

The company told Reuters on Monday that "World of Warcraft: Cataclysm," which launched on December 7, sold 3.3 million copies on its first day, surpassing the record set by its previous release -- "World of Warcraft: Wrath of the Lich King" -- in November 2008.

The massively multiplayer online role-playing game (MMORPG) has some 12 million subscribers worldwide, providing Activision Blizzard with a steady and recurring revenue. Nearly half of its subscribers come from Asia, and the rest are from western countries, analysts report.

"Assuming the positive trends extend beyond the first 24 hours post-release, we expect stable to slightly higher subscriber levels for WoW in North America and Europe," said Lazard Capital Markets analyst Colin Sebastian in a research note.

Nearly 40 percent of Activision's revenue comes from MMORPGs. Shares of the California-based gaming company fell 2 percent to $11.99 in afternoon trading on the NASDAQ on Monday.


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