December 22, 2010

‘Call of Duty: Black Ops’ Rakes In $1 Billion In Sales

Activision Blizzard Inc. has brought in over $1 billion around the world from sales of its "Call of Duty: Black Ops" game.

The company said that performance built on the previous benchmark of $650 million of sales in the game's first five days, which set a five-day global record for a movie, book or videogame.

"In all of entertainment, only 'Call of Duty' and 'Avatar' have ever achieved the billion dollar revenue milestone this quickly," Activision Chief Executive Officer Bobby Kotick said in a statement, referring to the blockbuster alien epic helmed by James Cameron.

Wall Street has high expectations for Activision's holiday quarter based also on the company's latest "World of Warcraft" installment.

However, sales in the $50 billion U.S. video game industry are down 5 percent for the year to November 30.

Research Group NPD estimates that overall sales of gaming hardware and software for 2010 are likely to range from $18.8 billion to $19.9 billion.


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