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Nintendo Plans To Ship 1.5 Million 3DS Game Systems

January 10, 2011

The persinal gaming battle is heating up as Nintendo Co. has announced plans to ship 1.5 million of its 3D capable handheld game systems.

“The company will work on preventing the shortages of products that happened earlier when DS versions were first released,” Nintendo President Satoru Iwata said in an interview with the Nikkei business daily published on Monday

“It’s important that we ensure a continuous supply,” Iwata was quoted as saying by the Nikkei.

After an initial Japanese launch on February 26, the 3DS is scheduled to go on sale in the United States and Europe in March and Nintendo hopes to sell 4 million units worldwide by the end of that month, according to the Nikkei.

Mr. Iwata did not make clear when Nintendo will be introducing the 3DS in emerging Asian markets, only recognizing the region’s fast growth and its importance for the game market in the future, the report said.

The popular Nintendo DS series has sold more than 130 million units worldwide since its release in 2004 and gamers and media are very interested in its 3D offerings. The DS console attracts gamers of all experience levels with a variety of game titles.

Nintendo has often been caught short as updated versions of the handheld gadget have sold out a lot quicker than expected. 2006 brought a massive demand for the new DS Lite which overwhelmed the company’s ability to buy materials and electronics parts while maintaining hardware quality.

Mr. Iwata also dismissed assertions that games played on smart phones and through social networking services are snatching customers away from Nintendo, the Nikkei said. “I haven’t seen data that supports that claim,” he said.

Nintendos 3DS, priced at 25,000 yen ($300), seems to become another huge hit as it allows users to play games in 3D without the need to wear special glasses. It will go up against Sony’s PlayStation Move system, which uses motion control and also has 3D, although the player must wear glasses enables users wearing special glasses to play 3D games using wand-shaped motion controllers.

Microsoft Corp’s recently introduced Kinect improved upon the Nintendo Wii’s motion-gaming technology. Apple Inc. and Google Inc’s. Android have also chipped away at Nintendo’s handheld gaming market share.

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