March 17, 2011

‘Homefront’ Sells 375,000 Units On First Day

Despite receiving mixed reviews for both its content and game play, video game maker THQ Inc. claims 375,000 copies sold of its new, futuristic, military-themed video game "Homefront" on the first day of North American sales, Reuters is reporting.

THQ's sales figures for "Homefront," do not include Europe, where the game launches later this week.

The story line for the game, set in the year 2027, features the occupation of the United States, Japan and Southeast Asia by a North Korean army. Heightened tensions on the Korean peninsula have resulted in some rattled nerves concerning the game content and marketing.

Brian Farrell, THQ's chief executive said in a statement, "We are delighted with first day sales for 'Homefront' and are already fulfilling re-orders for the game from multiple retailers."

The game is currently available for PC, Xbox 360 and PlayStation

Activision Blizzard's "Call of Duty: Black Ops," the top war-themed game on the market and THQ rival, in comparison, sold 5.6 million copies on its first day in stores in North America and the United Kingdom.

THQ has attempted to convince investors that its upcoming titles are its strongest ever and the performance of "Homefront," its initial first-person shooter title, is being closely watched by Wall Street.

"Homefront," has been compared to the "Call of Duty," franchise which has more resources behind it, said Kaufman Brothers analyst Todd Mitchell, adding that THQ's game should be viewed like an indie movie, with lower sales expectations.

1.3 million copies of "Homefront" are expected to sell this quarter, according to Mitchell. "It cost significantly less money than 'Call of Duty' and management said it would break even by selling 2 million copies," Mitchell tells Reuters.


On the Net: