June 14, 2011

US Video Game Sales Fall 14 Percent

A decline in the sales of video games and console game devices is being blamed on several factors. Sales in the US fell 14 percent in May to $743 million, the lowest monthly figure since October 2006, reports the Associated Press (AP).

Market researching company NPD Group compiled the data and claimed on Monday that the decline was primarily due to a light schedule of new releases with only 42 new games released in May compared to 58 in the same month a year ago.

NPD analyst Anita Frazier explained, "As a result of a lighter release slate, promotional activity at retail and in circulars was reduced as well, which undoubtedly affected not only planned but impulse purchases."

"A portion of the slowdown in hardware, software and accessories could be due to gamers spending more on online content," she said.

Game makers saw a 5 percent drop to $229 million in hardware sales and software sales fell 19 percent to $376 million. Accessories sales experienced a 6 percent decline to $114 million. The one bright spot was the latest game title from Rockstar Games, "L.A. Noire," an interactive crime story game for the Xbox 360 and PlayStation 3.


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