April 17, 2006
Elvira reality TV scary heir-raiser
By Kimberly Nordyke
LOS ANGELES -- Elvira, Mistress of the Dark, is looking for a possible heir to her throne, and she is hoping to find one via a new reality project being shopped to broadcast and cable networks.
The contestants would be put through elimination challenges designed to parody some of the most popular reality shows but with a macabre twist, with Peterson (in character) serving as a sort of mentor -- or "tormentor," as she puts it -- and judges making the final determination on who gets eliminated.
Peterson likens the idea of finding a new Elvira to that of Batman and Bozo the Clown, characters played by several actors over the years. "Obviously, I don't want to be walking around dressed up like Elvira when I'm 105 years old," Peterson said.
Krasnow added that the project will have comedic and macabre elements. "We're looking at a show where the cast is going to be sleeping in coffins in a pretty scary place, and part of the production will be shot in Transylvania," he said.
Gardner said the project is part of a broader plan to immortalize the character that includes an animated series as well as a family-friendly feature film centered on the "back story" of Halloween that features the Elvira character. "Our benignly megalomaniacal goal is to co-opt Halloween, immortalizing the Elvira character in the process," he said. "The opportunity to meld a major brand and a major holiday comes along once in a lifetime, if that."