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Fire Mountain Beverage Company Acquires Equipment for Significant Summer Business and Product Launch

Posted on: Tuesday, 17 July 2007, 09:03 CDT

Fire Mountain Beverage Company (Pink Sheets:FBVG) announced today that it has acquired equipment that is designed to dramatically improve the production of its core business, its anticipated summer business and the launch of its Five O(2) Premium Flavored Vitamin Water line.

According to Anthony K. Miller, CEO, "Last week we acquired production handling equipment that will improve our production output. We are also actively working to acquire additional equipment that will significantly improve production even further, thereby giving us capabilities that we desire to pursue a significant class of new business. Summer is upon us and we are expecting record breaking revenues based upon our current projections. Our production will be further stimulated by the West Coast launch of our Premium-Oxygenated-Vitamin-Water due out later this month. We reformulated 5 flavors of our Five O(2) brand, targeted to the more health conscious markets. Vitamin water continues to be a hot commodity for our business sector, typified by the purchase of a vitamin water company by the world's largest beverage company, for over 4 billion dollars. We are excited about the direction we are headed, our future and we expect an incredible revenue producing third quarter."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified spring water and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and are subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.

Source: Business Wire

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