Envelopes and the Environment: EMAF Develops Environmental Awareness Toolkit to Educate Industry Stakeholders About Sound Environmental Management
ALEXANDRIA, Va., Sept. 5 /PRNewswire/ — To help educate envelope industry stakeholders about sound environmental management, the Envelope Manufacturers Association Foundation (EMAF) has developed an Environmental Awareness Toolkit on CD-ROM.
The toolkit includes information about best practices, the latest technologies, and other resources designed to enhance environmental management throughout the envelope manufacturing process – from the paper and pulp companies that harvest trees to the consumers and businesses that ultimately receive envelopes in the mail.
“Because our industry depends on a vital natural resource – namely trees – envelope manufacturers have always cared deeply about the environment,” said Tonya Muse, EMAF’s executive director. “We work constantly with our suppliers and customers to improve their environmental performance. The Environmental Awareness Toolkit is a way to make sure that all of these stakeholders have the latest information and access to the resources they need to improve their environmental performance.”
The CD-ROM includes the most up-to-date information on environmental practices among paper and pulp companies, suppliers such as window film, adhesive and ink companies, envelope manufacturers, and mail users.
The Environmental Awareness Toolkit represents the latest EMAF initiative designed to promote the envelope industry’s commitment to the environment. Other initiatives undertaken in 2007 include:
A “Please Recycle” campaign, launched in July in conjunction with the Direct Marketing Association and the Magazine Publishers of America, to encourage consumers to recycle envelopes, cartons and packaging. The objective is to help the paper industry achieve its goal of recovering 55 percent of its products by 2012. (For more information, see the EMA Web site at http://www.envelope.org/.)
An Environmental Initiative Fund to help educate consumers and mailers about environmental initiatives within the envelope industry and to promote the industry’s efforts for a clean environment. EMAF recently received the first contribution to the fund of $50,000 from Papercone Corp. of Louisville, Ky.
Numerous sessions on environmental practices scheduled for EMA’s Fall Meeting October 11-14 in Denver.
“We need to be more vocal about our commitment to the environment,” Muse said. “Engaging in sound environmental management is not just the right thing to do. It’s also the smart thing to do from a business standpoint.”
The Environmental Awareness Toolkit is available for $125 for EMA members and $200 for non-members. To order copies, please contact Kim Moses, EMA’s director of education, at kmoses@envelope.org.
About the EMA Foundation
The Envelope Manufacturers Association Foundation for Paper-Based Communications supports the paper-based communications industry by designing and implementing a key research and education agenda for companies in the envelope industry and the customers they serve. The Foundations seeks to identify and identify and analyze major trends affecting the paper-based communications industry; position paper-based communications as a key participant in the information age; develop key relationships with academic institutions and allied industry partners to monitor and support focused research; and encourage career participation in the paper-based communications industry.
The Envelope Manufacturers Association Foundation
CONTACT: Tonya Muse of The Envelope Manufacturers AssociationFoundation, +1-703-739-2200, twmuse@envelope.org
Web site: http://www.envelope.org/