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BASF Podcast: The Chemical Reporter – Why Do Colors Fade?

September 12, 2007
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LUDWIGSHAFEN, Germany, September 12 /PRNewswire/ — Not only colors of clothing fade and become pale, but many other things in our daily lives are also affected. Like interior paint, plastic objects, photographs and pictures. Listen to our Chemical Reporter and learn why. In entertaining weekly episodes our Chemical Reporter answers questions on Chemistry in our everyday life.

   Direct subscription via RSS-Feed or iTunes (search for “basf”):   http://corporate.basf.com/en/podcast/reporter.xml    Podcast The Chemical Reporter, English edition:   http://www.basf.com/podcast    More podcasts:   Podcast Chemistry of Innovations: http://www.basf.com/podcast   This podcast is the audible innovation magazine of BASF. Experience   monthly an actual topic on how Chemistry will design our future. The   actual episode is on “Cooler surfaces with special color pigments”.   RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml    Direct subscription of BASF Podcasts via RSS-Feed   http://corporate.basf.com/en/podcast/reporter.xml   http://corporate.basf.com/en/podcast/innovation.xml   Direct iTunes subscription when iTunes is installed (or search for   “basf”):   itpc://corporate.basf.com/en/podcast/reporter.xml   itpc://corporate.basf.com/en/podcast/innovation.xml    

The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com .

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of EUR52.6 billion in 2006. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com/.

   A Podcast is available at:   http://www.presseportal.de/pm/67695/basf_podcast_english    Editorial contact:    For the UK:    BASF plc   Chris Wilson   Corporate Communications   Phone: +44-161-488-5616   Fax: +44-161-488-4133   E-Mail: chris.wilson@basf.com    For the US:    BASF Corporation   Betsy Arnone   Corporate Communications   Phone: +1-973-245-7865   Fax: +1-973-245-6714   E-Mail: elizabeth.blicharz@basf.com    For Germany/Europe:    BASF Aktiengesellschaft   Rainer Mueller-Mueffelmann   Corporate Innovation Communications   Phone: +49-621-60-41040   Fax: +49-621-60-20548   E-Mail: podcast@basf.com  

BASF Podcast English

CONTACT: Editorial contact: For the UK: BASF plc, Chris Wilson,Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133,E-Mail: chris.wilson@basf.com; For the US: BASF Corporation, Betsy Arnone,Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714,E-Mail: elizabeth.blicharz@basf.com ; For Germany/Europe: BASFAktiengesellschaft, Rainer Mueller-Mueffelmann, Corporate InnovationCommunications, Phone: +49-621-60-41040, Fax: +49-621-60-20548, E-Mail:podcast@basf.com