BASF Podcast – Cooler Surfaces With Special Color Pigments
LUDWIGSHAFEN, Germany, September 12 /PRNewswire/ — The new edition of BASF’s innovation podcast “Chemistry of Innovations” talks about how special color pigments avoid dark colors to heat up in the sun. Innovative chemistry helps to add special properties to paints.
In the car, at home, in the office. Dark coated surfaces that swallow the sunlight grow hot and give off the heat to their surroundings. An innovative development of color pigments now provides the effect of surfaces staying cooler. Even at deep black surfaces this special color pigments cut the solar heat buildup due to incident sunlight in half. The trick: the special pigments help the material to reflect more sunlight than to absorb – dark surfaces, components or construction elements thus remain pleasantly cool. The applications for the cool pigments are numerous: for solar heat management in construction, for use in coating and printing ink industries or for artificial leather.
Direct subscription via RSS-Feed or iTunes (search for “basf”): http://corporate.basf.com/en/podcast/innovation.xml Podcast Chemistry of Innovations, English edition: http://www.basf.com/podcast More information: Performance Chemicals for Coatings, Plastics and Specialties at BASF http://www.basf.com/pigment More podcasts: Podcast The Chemical Reporter: http://www.basf.com/podcast
In these entertaining weekly episodes our Chemical Reporter answers questions on Chemistry in our everyday life. This week’s edition will answer the question: “Why do colors fade?” RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml
Direct subscription of BASF Podcasts via RSS-Feed http://corporate.basf.com/en/podcast/reporter.xml http://corporate.basf.com/en/podcast/innovation.xml Direct iTunes subscription when iTunes is installed (or search for “basf”): itpc://corporate.basf.com/en/podcast/reporter.xml itpc://corporate.basf.com/en/podcast/innovation.xml
The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of EUR52.6 billion in 2006. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.
A Podcast is available at: http://www.presseportal.de/pm/67695/basf_podcast_english
Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: elizabeth.blicharz@basf.com For Germany/Europe: BASF Aktiengesellschaft Rainer Mueller-Mueffelmann Corporate Innovation Communications Phone: +49-621-60-41040 Fax: +49-621-60-20548 E-Mail: podcast@basf.com
BASF Podcast English
CONTACT: Editorial contact: For the UK: BASF plc, Chris Wilson,Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133,E-Mail: chris.wilson@basf.com; For the US: BASF Corporation, Betsy Arnone,Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714,E-Mail: elizabeth.blicharz@basf.com; For Germany/Europe: BASFAktiengesellschaft, Rainer Mueller-Mueffelmann, Corporate InnovationCommunications, Phone: +49-621-60-41040, Fax: +49-621-60-20548, E-Mail:podcast@basf.com