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Molecular Honored With 2004 MITX Awards, 2004 eHealthcare Leadership Awards and 2004 WebAwards for Innovative Web Initiatives

November 30, 2004

Awards Follow Forrester Research’s Ranking of Molecular among the Top Interactive Agencies Nationwide

Molecular, Inc., a leading technology consulting firm, today announced that the company has been selected as the winner of the 2004 MITX Awards in the category of Biotechnology/Pharmaceuticals for its Genzyme Genetics Site Redesign. Molecular was also bestowed with two Gold Awards on behalf of the 2004 eHealthcare Leadership Awards for Best Interactive Site and Best Overall Site for its work with Blue Cross Blue Shield of Massachusetts (BCBSMA). In addition, Molecular achieved “Standard of Excellence” for the company’s work with Genzyme Genetics Site Redesign, and “Outstanding Website” for the Yankee Candle Redesign and Custom Candle Configurator from the 2004 WebAwards.

These awards come on the heels of a report published by Forrester Research, titled, “Web Design Agency Shootout – Evaluating Web Design Agencies for Two Types of Client Engagements,” in which Molecular received accolades in the areas of qualitative research and persona creation.

Molecular Co-founder and CEO, Ralph Folz, attributes Molecular’s success to the company’s dedication to offering clients tailored solutions that enhance user experience. Through the extensive assessment of an organization’s existing design and functionality, along with a thorough understanding of their customer needs and expectations, Molecular is able to provide superior Web initiatives for each client.

“Companies are looking for Web-based solutions that do not simply meet today’s business needs, but also address tomorrow’s challenges,” said Folz. “Molecular’s expertise in the area of user experience, as well as our commitment to innovation and client satisfaction, allows us to provide our clients with solutions that clearly reflect their priorities, along with their customers’ needs. We are proud to be able to incorporate best practices to deliver highly accessible, practical applications that create engaging Internet experiences and allow companies to recognize and utilize the Web as a valuable business channel.”

Molecular’s work for Genzyme Genetics, which received recognition from the MITX Awards and WebAwards, was focused on enhancing the user experience of physicians, patients and payors. Molecular’s experts performed user testing with healthcare professionals to create a new Web design with a strong sense of brand as well as improved navigation and functionality. In addition, a new content management system was introduced to streamline internal information management and publish content more efficiently. As a result of this redesign project, Genzyme was able to modernize the character of its Web site, stay current with industry trends concerning site usability, and highlight its longstanding commitment to quality and member satisfaction.

Molecular’s initiative with Blue Cross Blue Shield of MA, which earned recognition from the eHealthcare Leadership Awards, focused on creating a Web-based member self-service portal that integrated with back-end systems to provide users with an easy and secure way to access information and conduct transactions. This initiative, led by an integrated team of software developers, technical architects, security experts and user experience designers, gave BCBSMA members the ability to obtain and update information faster than they could through a call center, dramatically improving the level of customer service the organization is able to provide.

Another example of Molecular’s success in user experience is the Yankee Candle site redesign and Custom Candle Configurator, which was lauded by the 2004 WebAwards for incorporating best practices in experience design to enable more efficient transactions. This initiative specifically demonstrated Molecular’s expertise in Rich Internet Application development and affirmed the company’s commitment to providing its clients with innovative solutions to meet business objectives and achieve high customer satisfaction.

About the Awards

The annual MITX Awards, now in its ninth year, is the largest national awards competition that recognizes the most innovative, effective and compelling achievements in the development and implementation of interactive technologies. The 2004 MITX Awards were sponsored by AOL Media Networks, Goodwin Procter, IBM, Mullen, Nixon Peabody LLP, PricewaterhouseCoopers LLP and RDW Group.

The Fifth Annual eHealthcare Leadership Awards exclusively recognizes the most innovative and effective Web sites of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers and business improvement initiatives. These awards highlight the Internet’s role in achieving an organization’s business objectives and recognize the labor and dedication that is involved in creating outstanding health Web sites. The eHealthcare Leadership Awards were sponsored by Park City Solutions, Blausen Medical Communications, Inc., Coffey Communications, Inc., Galvanon, HealthVision, PhotoBooks, Professional Research Consultants, Verus Inc., General Learning Communications, The MIAC Card Program and Monigle Associates.

The annual WebAwards for Web site development has been the premier award event since 1997 in which Web sites are recognized for achieving an overall standard of excellence within a particular industry. The focus of WebAwards is to provide a forum to recognize the people and organizations responsible for developing the most effective Web sites on the Internet today. WebAwards were produced by the Web Marketing Association (WMA) and sponsored by BURST!, Google Inc., Small Army, Oddcast Media Technologies, ExactTarget, Burrelle’s/Luce, The O’Dwyer Company, NEWSUSA, Line56 Media and VentureDirect Worldwide.

About Molecular, Inc.

Molecular, a technology consulting firm, designs and builds Internet-based solutions to help companies increase revenues and decrease operating costs. For over 10 years, Molecular has directed successful Web initiatives for the nation’s top companies, including, Blue Cross Blue Shield of Massachusetts, Fidelity Investments, Analog Devices, JP Morgan Invest, Gillette and Talbot’s. For more information, contact Molecular at http://www.molecular.com or at 617.218.6500. Molecular is located in Watertown, Massachusetts.




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