Big Shaker Shakes Up Family’s Idea of Preparedness

October 1, 2011

Just when families think that they have done all they can to prepare for an earthquake, âœTotally Unpreparedâ comes in to show them what they may have missed. In the latest video, hostess Susan Jekarl introduces us to the Gingery family – a family that has taken several important steps to prepare for disaster. However, following a ride in the âœBig Shakerâ, they quickly discover that there is still work to be done.

Sacramento, CA (PRWEB) September 30, 2011

The Gingerys have taken great care to secure heavy items such as bookshelves and televisions in case of a quake. However like many Californians, they have overlooked a number of little things throughout their home which also pose a big danger. Over the next couple weeks, Totally Unprepared will get them on the right track.

The âœTotally Unpreparedâ campaign is a year-long collaborative effort between the California Emergency Management Agency, the California Seismic Safety Commission (CSSC) and the California Earthquake Authority (CEA). It is a unique and insightful multimedia campaign that aims to help Californians better understand their risk of earthquakes and how to prepare for them.

Based on recent research about what does and does not motivate people to prepare, âœTotally Unpreparedâ uses social media, video, and mobile applications to increase pervasiveness of earthquake preparedness issues. A special 30-minute program is also being aired on twelve California Public Television Stations throughout the month of September.

Connect with Totally Unprepared for the latest information and resources at the following websites:

  •     totallyunprepared.com
  •      YouTube.com/weareunprepared
  •     Facebook.com/totallyunprepared
  •     Twitter.com/weareunprepared

For more information about preparing for earthquakes and other hazards, visit http://www.calema.ca.gov.

A message from CEA: With earthquake insurance from the CEA, you and your family will have the financial strength to rebuild. Working with our network of leading insurance companies, we provide claim-paying power and expert service. Together, weâre providing peace-of-mind no earthquake can shake. For more information, visit http://www.EarthquakeAuthority.com.

The California Emergency Management Agency (Cal EMA) coordinates overall state agency preparedness for, response to and recovery from major disasters. Cal EMA also maintains the State Emergency Plan, which outlines the organizational structure for state management of the response to natural and manmade disasters.


For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/9/prweb8844761.htm

Source: prweb

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