February 14, 2012
Sustainability, College Athletics Don’t Always Connect
Large college athletics departments talk the talk when it comes to concern for the environment and environmental sustainability, but only a small percentage of these departments actually walk the walk in making their operations “greener.”
It turns out there´s a large disconnect between athletics departments and other campus departments charged with advancing environmental sustainability, says Dr. Jonathan Casper, a North Carolina State University associate professor of sports management and lead author of a paper that examined athletic department sustainability practices at almost 100 NCAA Division I schools.
Concerns about the costs of going green, mixed with a lack of communication with the rest of the university about campus sustainability initiatives, appear to vex many green efforts in athletics, Casper says.
He adds that some schools are capturing the “low-hanging fruit” — replacing incandescent light bulbs and utilizing recycling bins at stadiums, for instance — but says most haven´t included sustainable practices or long-term planning about environmental issues in athletics departments´ strategic plans.
The study, one of the first to examine sustainability in big-time college athletics, surveyed 117 football bowl subdivision (FBS) schools; 97 schools responded to a number of questions on athletic department perceptions and actions on environmental sustainability. Generally, athletic department representatives responding to the survey understand that sustainability issues are important. But not many athletic departments have formal relationships with other campus groups involved in sustainability.
“Getting these groups talking to one another and partnering to make athletics more sustainable could really make a difference, as athletics departments understand the need to be greener in their building and facility operations, event management, and other areas,” Casper says. “Partnering with other campus groups already working on green initiatives may also help bring the cost down for athletics departments.”
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