Bayer Launches TopChoice® Fire Ant Prevention Campaign
Free Marketing Kit and Special Savings Now Available
Research Triangle Park, NC (PRWEB) February 21, 2012
Just in time for fire ant season, Bayer Environmental Science, a division of Bayer CropScience LP, announces the launch of its TopChoice® Fire Ant Prevention Campaign to support lawn care and pest management professionals in educating homeowners and groundskeepers about the importance of fire ant prevention.
“At Bayer, we believe that the best way to treat fire ant bites is to prevent fire ants in the first place,” said Cynthia Gigandet, TopChoice product marketing manager at Bayer Environmental Science. “We want to let homeowners and groundskeepers know that there is a better way to eradicate and prevent fire ant infestations. Through our Fire Ant Prevention Campaign, we are giving professionals the tools they need to keep green spaces healthy, while simultaneously growing their fire ant business.”
Lawn care and pest management professionals can request a free TopChoice Fire Ant Kit to help spread the word to customers about fire ant control with TopChoice. The toolkit, available at http://www.backedbybayer.com/topchoice, features promotional door hangers and $15 customer rebate cards, as well as more ideas to help increase treatment sales.
The promotional materials will drive homeowners to http://www.nofireants.com, which provides information on fire ant control, including how TopChoice works; a schools and parks savings program; a parent tool kit and a homeowner rebate program.
Bayer Environmental Science also kicks off its TopChoice “Protect Against Fire Ants” program for groundskeepers.
The program is offered to both private and public pre-schools/nursery schools, elementary and secondary school districts, colleges and universities, nursing homes and city, state and national parks and recreation departments for use on their grounds, in Alabama, Arkansas, California (Coachella Valley Only)*, Florida, Georgia, Louisiana, Mississippi, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia Groundkeepers can choose among the following options based on their fire ant control and turf care needs:
- Option 1: Buy 2 bags of TopChoice, receive 1 bag of TopChoice free
- Option 2: Buy 4 bags of TopChoice + Fertilizer, receive 1 bag of TopChoice free
The promotion is available through December 31, 2012.
“Bayer realizes that these groundskeepers have zero-tolerance zones when it comes to fire ants, and management programs are critical in protecting our pets and children,” said Gigandet. “We are committed to helping keep recreational areas fire ant free, ensuring healthy green spaces where our children and pets are safe from fire ant stings.”
TopChoice is a low-dose, non-bait granular insecticide that requires just one annual application by a licensed professional. It provides unsurpassed control of fire ants for up to one year, virtually eliminating existing mounds and preventing new mounds from forming.
TopChoice is also available on fertilizer. TopChoice + Fertilizer reduces fire ant mounds up to twice as fast as TopChoice alone and still controls fire ants for up to one full year.
About Fire Ants
Fire ants, which currently infest more than 325 million acres across the southern U.S., pose a serious and growing public health threat — injuring more than 20 million people each year with their stings. A full-blown colony of fire ants can number up to 500,000 members. Just one colony can have multiple queens capable of laying 1,500 eggs each, per day.
When disturbed, hundreds, sometimes thousands of ants, will attack an intruder, inflicting painful stings that, in the most severe cases, can be life threatening. Studies show that 10 to 15 percent of those stung by fire ants experience severe localized allergic reactions, with one to two percent experiencing dangerous systemic reactions that, in rare cases, result in death.
Fire ants are predominately found in Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and Virginia.
For more information on TopChoice, visit http://www.backedbybayer.com/TopChoice, your local Bayer authorized distributor, your local Bayer field sales representative or call Bayer customer service at 1-800-331-2867. Always read and follow label instructions.
Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at http://www.bayercropscience.us.
©2012 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer, the Bayer Cross and TopChoice are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at http://www.bayercropscience.us.
Bayer CropScience LP is the U.S. business of Bayer CropScience AG.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world´s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: http://www.press.bayercropscience.com.
This article may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer´s public reports, which are available on the Bayer website at http://www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
Press Release Number: USA-BCS-2012-0061
For more information, contact:
Tel: (817) 920-1834
External Communications Lead
Tel: (919) 549-2030
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