Red Means You're Easy, According To Men
April 24, 2012

Red Means You’re Easy, According To Men

Lee Rannals for

Researchers claim they have found that the reason why men prefer women who wear red is because they think those women are easy.

Psychologists studied 120 male students between the ages of 18 to 21 and found that most believed women who wore red had "greater sexual intent" and were more likely to sleep with a man than someone who opted for more neutral colors.

The psychologists at the University of South Brittany in France split the group of men into four different groups.

Each volunteer spent 30 seconds looking at an image of the same 20-year-old woman, but with the color of her top varying for each group from red, blue, green or white.

The participants were asked to rate on a scale of one to nine how attractive they thought the woman was.  They also rated her in terms of how likely it was that she would sleep with a man on a first date.

The men found the women most attractive when she was wearing red, followed by white, blue and green.

The researchers also found that the women, according to the men, would most likely agree to have sex on a first date if she was wearing red, followed by blue, green and finally white.

The researchers reported in the Journal of Social Psychology that they concluded that men see a woman wearing red as a candidate for having sex on a first date.

The study's results reflect a similar study that found that men will ask more intimate questions of a woman and sit closer to her if she is wearing red, rather than a green blouse.

Another study found that female hitch hikers who choose a red top have a better chance of getting more lifts from male drivers, but not from female drivers.

“Studies have shown that red is connected to lust and romantic love as well as to female fertility," the French psychologists wrote in the journal. “But biological evolution could also explain the importance of redness. During their fertility phase, the perineum of female baboons, macaques and chimpanzees becomes red, probably to attract males."

The authors wrote that their experience is the first to show that clothes have the ability to lead men to perceive a woman wearing red is easy to get into bed.

Dr Pam Spurr, the author of Sex Academy, told the Huffington Post that women who wear red can increase their confidence.

“We can use color to mask our true feelings. And I often recommend that if someone is feeling down-spirited, they should shed their black wardrobe and put on colors with more impact."

Previous report about women in red.