RightChange Debuts New Video Ad Campaign Showcasing Obama’s Record In a Dos Equis Style Parody
A parody of the Dos Equis, “The Most Interesting Man in the World” commercials, highlights Obama´s power grabs.
Washington, DC (PRWEB) June 19, 2012
The first episode of a video ad campaign, “The Most Arrogant Man in the World,” was launched today on the Internet, highlighting Obama´s leadership style over the course of his Presidency. “The Most Arrogant Man in the World” preview can be viewed at http://www.youtube.com/watch?v=Aqxl9qiFonc&feature=player_embedded.
The campaign will include social media components, a large Facebook ad buy, Google ads, YouTube, Display ads and some cable ads. This will be part of a $8-10M social media campaign that rightchange.com will be running in key swing states for the 2012 cycle.
From his acceptance of the Nobel Peace Prize to his criticism of the role of the Supreme Court of the United States, “The Most Arrogant Man in the World” offers a look at the most memorable moments in which President Obama showed his ego.
Each “The Most Arrogant Man in the World” episode runs one to two minutes in length and will be produced as events of the day dictate. The series not only recounts the various events occurring throughout Obama´s Presidency, but also provides these compilations in a satirical fashion.
The episodes are produced by RightChange.com, an organization founded in August 2008 that is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.
“Right Change thought it was necessary to compile the most memorable moments where Obama has let his ego shine,” said Steve Sanford, executive producer of Right Change. “We wanted to present these unforgettable moments to people in an entertaining way that will inform independent and conservative voters what they should expect of our current and future leaders.”
“The Most Arrogant Man in the World,” is timely to the American public given the fact that Obama has decided to bypass the Constitution to nullify our immigration laws by providing amnesty for some illegal immigrants. Some Republicans had already begun working on a bipartisan comprehensive immigration plan that is now rendered null and void by President Obama. Obama said he would have immigration reform completed in the first 100 days of his Presidency and bypassing Congress during an election year to pass his version of an immigration policy appears to be a power grabbing political move, said Sanford. “RightChange will be releasing more episodes in the coming weeks explaining how President Obama´s record on the economy and foreign policy.
The video is also available for embed via vimeo and youtube:
To view other videos produced by Right Change visit http://www.rightchange.com/vids for more details.
Sanford continued: “RightChange.com has built a powerful technology platform, assembled a super-creative group of content producers and has rapidly grown to more than 2,396,000 active Facebook followers in just a few months.”
About RightChange.com, Inc.
Founded in August 2008, RightChange.com, Inc., is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.
RightChange is a new generation of conservative film, Hollywood, TV and technology professionals who are bringing a new approach to a predictable political methodology. Operating as both a 527 and a 501(c)4 organization, RightChange is illustrating just how significant and effective the use of cutting edge video content blended with social media web platforms, can penetrate voters with targeted and cost-effective relevant messaging. We use animation and non-traditional production techniques to provide independent and conservative voters with something more than the traditional political sound bite that is sometimes ignored.
RightChange.com, Inc. will continue to produce videos that engage the American people on the government agenda that is affecting key policy issues facing the entire country moving into and throughout the 2012 Presidential cycle.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9619066.htm