CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers
CallFire, an SMS gateway and voice platform, releases SMS marketing guide to drive brand awareness and customer loyalty
Santa Monica, CA (PRWEB) July 30, 2012
Text marketing has become a staple of any business´s marketing strategy. When executed properly, it can generate impressive results. The power of the medium is its high open rates and the ubiquity of mobile devices. With 95 percent of text messages being opened, SMS marketing is the most cost-effective way to break through the clutter competing for your customer´s attention and build brand awareness.
CallFire has combed through the use cases of its more than 50 thousand users to compile some SMS marketing helpful tips. Here are some examples form the best practice guide.
1. Drive sign-ups through a call to action.
SMS marketing requires opt-in consent from a consumer to receive a brand´s text marketing notifications. It is critical to drive user opt-in consent through a compelling call to action. The call to action invites users to sign up and opt in to a brand´s mobile database by texting a unique keyword to a shared short code. Driving signups is as easy as displaying a call to action on a storefront window, reminding customers at checkout, or integrating your call to action into traditional advertising campaigns. Promoting your call to action to drive opt-in signups should take the highest priority in your text marketing strategy.
2. Make Sure Customers Opt-in.
The FCC is quite strict when it comes to who you can and cannot send text messages to. You cannot simply buy a list of mobile phone numbers and start text blasting–that would be spam. Because mobile phones are highly personalized devices, it is critical to make sure that text messages are only being sent to people who have given opted-in consent to receiving SMS marketing notifications. Within a call to action be sure to include a disclaimer that explicitly states what they are opting in for. Failing to comply will damage brand reputation and undermines consumer trust in SMS.
3. Incentive signups through meaningful reward.
A successful call to action will give the customer a reason to join as a subscriber to your mobile database. This can be as a simple as bouncing back a coupon or reward benefit. For example, if you´re an ice cream parlor, consider something as simple as promoting “Free complimentary scoop of ice cream when you text ICECREAM to 67076.” By rewarding customers for opting in to your mobile database, you will raise opt-in rates on your campaigns.
4. Limit offers.
While it is critical to reward customers with great offers, be careful, however, not to flood your subscribers with too many offers. Sending too many offers lowers the value of the offers and will cause customers to opt out. The highest SMS redemption rates result from offers sent two or three times a month. This way, when a subscriber misses an offer they don´t assume that another offer is just around the corner.
5. Let your customers push offers virally.
It´s natural to want to push high value offers to friends and family. Encourage your subscribers to push the offer by posting the words “FWD 2 a friend” at the end your message. By encouraging your customers to push an offer, there´s the potential to spread the message beyond your database of opt-ins.
6. Build a long term customer relationship.
SMS campaigns should be seen as long term customer relationship building tool, rather than a one off quick hit. Yes, the first coupon offers may be geared around database building, however, text marketing campaigns should be an extension of a customer relationship management system. A dry cleaner that keeps track of a customer´s drop off patterns can create specialized discounts or reminder notifications based on those patterns. If the customer usually comes in every Tuesday, for example, and they don´t show for a couple of days, an automatic text reminder can be generated to say: “Hi! We haven´t seen you in a couple of days.´
7. Have a B2B strategy.
SMS marketing does not just apply to consumers. SMS marketing can also be used to alert businesses of webinars or podcasts, or offer on-site rewards and notifications to conference attendees.
8. Include a disclaimer.
Compelling call to actions can be highly effective in driving opt-ins to a brand´s mobile database, but for many individuals concerns over charges and spam will deter them from subscribing in the first place. To address these concerns, it is critical to insert a disclaimer into your call to actions. The disclaimer needs to address concerns over text messaging charges, privacy concerns, and concerns of spam. Of course, it should be made clear that the subscriber can opt out of the campaign at any point.
There are many components of a successful SMS marketing campaign. When done well you can use the power of text messaging to help build brand awareness, increase customer loyalty, and drive up sales. These tips are a great place to get started.
With CallFire´s powerful SMS gateway platform, any business can reach thousands of their customers immediately and get near instantaneous feedback.
For more information, visit http://www.callfire.com or call 877.897.FIRE.
CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, DID numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 50,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to Grow your Business, visit http://www.CallFire.com.
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