Operating A Local Business In A Global Networking World
Etech 7 CEO Emil Isanov announces how to go beyond basic SEO to optimize businesses for local search results.
(PRWEB) May 07, 2013
Local search results: everyone is familiar with them. From automotive repair shops to nearby restaurants, the practice of displaying local businesses, along with their addresses and distance from the user´s location, is an experience shared by anyone and everyone who has ever looked up a business on a smartphone. Yet the concept of how such a technology works remains foreign to the great majority of the user-base.
“Local search results” says Etech 7 CEO Emil Isanov “are a more complicated concept than one might think. Here´s a hypothetical example: let´s say it´s nighttime, and the search user is trying to determine what they´re going to eat for dinner that night. They decide they´re in the mood for Japanese, so they do a Google search for ℠local Japanese restaurants´. From there, the remote server that they´ve queried their search request to, automatically tracks the user´s IP (Internet Protocol) address, and narrows their location down to a close radius of a few feet. From there, the server cross lists that address against another, separate search, for every business whose address is within a few miles of the user´s location, and whose business name and/or description include the word ℠Japanese´. Those results, along with their distance from the user running the search, are delivered in a hierarchical list from least distance to greatest in a matter of mere seconds.”
Yet while the extremely short search time might sound miraculous, Mr. Isanov says in many situations the result of sourcing in that information in so short a matter of time often leads to inaccuracies in the data delivered. That´s where local maps optimization comes in.
“Often the issue is that in many situations you won´t get truly local results; instead, you´ll get a first search result that´s only a few blocks away, and then the second one could be a distance of several miles, and then the third even closer than the first one was. Basic SEO (Search Engine Optimization) helps to the extent that when a user runs a search for, say, tech support companies, the search engine is more likely to have our company, Etech 7, show up, but SEO isn´t necessarily dependent on geographic location. In other words, unless that user is specifically using the ℠maps´ section of a search engine, they won´t necessarily see our business ranked before several other businesses which could be any number of miles apart. Local maps optimization, which could technically be considered a website management service, helps ensure that not only does your business show up as geographically relevant, but it´s also more likely to come up with a full profile of positive rankings, reviews, and ratings, meaning that without actually having to go to another page, at a glance a search user can see that your business has provided higher customer satisfaction in the past than businesses that might be located slightly closer to the user.”
About the Company:
ETech 7 is a technology services leader offering managed IT services, IT outsourcing, backup and disaster recovery solution. Please visit ETech7.com or contact (212) 997-1202 for more information.
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