Story Store Media’s Video Production Leads to Record-Breaking Event Preregistrations for NACD Conference
Targeted online video production draws record-breaking pre-sales for Washington, DC association conference registration.
Washington, DC (PRWEB) July 23, 2013
Video production house Story Store Media reports that the National Association of Corporate Directors (NACD) has seen a major jump in the number of pre-event registrations after prominently featuring a video promoting the event on their website. NACD officials report that conference registrations are up more than 300 percent over previous years.
"Our conference is all about helping directors share best practices and hear innovative new thinking that help them to be better assets in the boardroom. Video conveys that in a real, visceral way that no print piece can adequately capture," say Erin Essenmacher, Director of Education for NACD. Essenmacher, a producer and director of numerous award-winning films, understands the importance of high-quality video production. "The piece that Story Store Media helped us create got the message across in a direct and compelling way. I really believe it’s a key factor in the phenomenal jump in registrations we’ve seen over previous years,” she adds.
“We keyed in on emotional hot-button issues for corporate directors,” says Story Store Media partner Paul Borostovik. “Tailoring video productions to the specific concerns of a target audience is a great way to make a story resonate,” adds Story Store Media producer Corey Petree.
Growing An Audience With Video
Story Store Media now offers social video marketing to build viewership for their clients videos. They are employing exciting new social marketing tools and creative techniques to increase viewership and distribution of online video for clients. The firm is located in the creative corridor of Del Ray, near Old Town Alexandria, Virginia.
About Story Store Media
Principals Paul Borostovik and Corey Petree opened the doors of Story Store Media after over 40 years combined experience in film and video production, serving clients from NASA to National Geographic, the U.S. Census Bureau to AOL and dozens of other corporations and associations. The firm has created award-winning television commercials, documentaries, music videos, video for events, broadcast and the web.
For more information about Story Store Media and how they can help your organization make stories that move, contact Corey Petree at (202) 681-0470.
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10821055.htm