US Landscaping Products Demand Market

October 8, 2013

Reportbuyer.com just published a new market research report: US Landscaping Products Demand Market.

London (PRWEB) October 08, 2013

US landscaping products’ demand to grow nearly 7% annually through 2017

US demand for landscaping products is projected to grow 6.9 percent per year through 2017 to $6.5 billion, reflecting a rebound in sales following the 2007-2009 recession and subsequent slow recovery. Improved construction activity, particularly in the number of new housing completions, from low 2012 base levels will be the primary driver of growth. An acceleration in sales of existing homes, a rebound in construction expenditures in the office and commercial market, and a drop in office vacancy rates will also support gains.

Hardscape products to benefit from outdoor living

Landscaping products encompass decorative products, hardscaping products, outdoor structures, and other goods used to improve the appearance or function of an outdoor space. One key growth factor for these products is ongoing interest in developing outdoor living spaces, providing additional living space for relaxation and entertaining. The decorative products segment, which was the largest in 2012, comprises products (e.g., water features, lighting, pottery, and statuary) that are important to this trend. Hardscape products, which are projected to achieve the fastest growth through 2017, can be used to create the patios, walkways, edging, and walls that form the basis of outdoor rooms. Other products, such as outdoor heating elements, will also exhibit strong gains.

Environmental concerns to favor permeable pavers

The ongoing development and introduction of landscaping products that are environmentally friendly will also boost growth. For example, permeable pavers for hardscaping are rapidly gaining popularity over ready mix concrete due to their ability to reduce water runoff. In addition, drought conditions in many parts of the country have resulted in water restrictions, leading to greater use of synthetic turf, hardscaping, and potted plants instead of water-intensive grass lawns. Among decorative products, smaller water features and pondless types are seeing advances due to reduced water usage, and lighting provides vital energy savings over previous generations of outdoor lighting.

Rebounding construction activity to drive gains

The residential market was the largest for landscaping products in 2012. Gains through 2017 will be driven by a strong rebound in housing completions from a low 2012 base. Renewed growth in existing home sales will also boost sales of landscaping products, as consumers are most likely to alter their outdoor spaces within a few years of purchase. Demand for landscaping products in the nonresidential market is concentrated in the office and commercial segments. Therefore, a rebound in construction expenditures will support growth as offices attempt to attract new tenants and restaurants upgrade their outdoor patios to create a high-end appearance. Gains in the nonbuilding market will trail those of the other two markets, restrained by a continuing decline in the number of golf courses and limited state and local government budgets. Nonetheless, municipal efforts to address issues related to water runoff will support demand for permeable pavers and other related products.

Study coverage

This report covers the US market for landscaping products, which in general include hard goods used in landscaping activities. Consumables, equipment, and furniture are excluded from the scope of this study, as are any related service revenues. The report provides an analysis of the landscaping products market in the US by product (decorative, hardscape, outdoor structures, and other), by market (residential, nonresidential, and nonbuilding) and by end user (professional and consumer/do-it-yourself). For the purposes of this study, hardscape items include concrete products (e.g., pavers, poured, blocks), wood (e.g., prefabricated edging, lumber), stones and boulders (e.g., manufactured, granite, sandstone), clay brick, aggregates (e.g., sand, gravel), and other (e.g., rubber pavers, plastic block, metal edging). Regional data is also provided. As used in this study, the new construction segment for landscaping products includes any installation of a new element or product, while the improvement and repair segment entails the repair or replacement of an existing product.

For example, constructing a patio would fall under the new segment, while replacing the hardscaping in an existing patio with new materials would fall under improvement and repair. Data are reported in current US dollars for 2002, 2007, and 2012, with forecasts provided for 2017 and 2022. Macroeconomic and demographic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2013. The term “demand” is used synonymously with “sales” and/or “apparent consumption” and denotes production plus imports less exports. Throughout the study, demand for landscaping products is related to various indicators for comparative purposes and to facilitate further analysis. Demand is presented at the manufacturers’ level. Tabular details may not add due to independent rounding, and ratios may be rounded for the sake of clarity.

Information and data about landscaping products were obtained from a variety of primary and secondary sources, including government and trade associations, industry participants, online databases and other Freedonia studies.

Other secondary data and information were obtained from various trade publications including Birding Business, Concrete Construction, Concrete Products, HardScape Magazine, Home Channel News, Irrigation & Green Industry, Landscape & Irrigation, Landscape Management, Stone World, Today’s Garden Center, Turf Magazine, and Water Garden News. Information was also obtained from trade associations such as the American Lighting Association; Golf Course Superintendents Association of America; the Hearth, Patio & Barbecue Association; International Professional Pond Companies Association; Masonry Veneer Manufacturers Association; National Association of Pond Professionals; National Concrete Masonry Association; National Gardening Association; National Precast Concrete Association; National Stone, Sand & Gravel Association; Professional Landcare Network; and the Stamped Concrete Association of America, among others. Corporate annual reports, SEC Form 10-K filings, and other company information were used extensively in framing the “Industry Structure” and “Market Environment” sections and as input for application-size assessments.




General 4

Macroeconomic Overview 5

Demographic Trends 8

Consumer Income & Spending Trends 12

Personal Income & Spending 13

Consumer Financing 15

Construction Trends 18

Building Construction 21

Residential Buildings 23

Housing Completions 25

Housing Stock 28

Housing Sales 32

Residential Improvements & Repairs 32

Nonresidential Buildings 34

New 34

Nonresidential Building Improvements & Repairs 37

Nonresidential Building Stock 38

Nonbuilding Construction 40

Construction Expenditures 41

Nonbuilding Construction Stock 42

Golf Course Outlook 44

Landscaping & Lawn Care Industry Outlook 46

Pricing Issues 49

Historical Market Trends 53

Environmental & Regulatory Issues 55

Environmental Issues 55

Clay Brick 56

Concrete Products 57

Wood 57

US-Canadian Softwood Timber Dispute 59

Recycling 61

International Activity & Foreign Trade 62


General 65

Decorative Products 68

Water Features 71

Lighting 74

Applications 78

Types 79

Bird & Wild Animal Products 82

Pots & Planters 85

Other 87

Hardscape Products 89

Products 92

Concrete 93

Wood 99

Stones & Boulders 101

Clay Brick 103

Aggregates & Other 105

Applications, Markets, & End Users 107

Patios 109

Walkways 111

Walls 112

Edging & Other 113

Outdoor Structures 116

Sheds 121

Gazebos 122

Arches, Trellises, & Pergolas 123

Hobby Greenhouses 124

Bridges & Other Outdoor Structures 125

Other Landscaping Products 125


Markets 130

Residential 133

New 135

Improvement & Repair 137

Nonresidential 140

Nonbuilding 143

End Users 146

Professional 148

Consumer/DIY 150


General 153

Regional Demographic & Economic Trends 153

Regional Population Patterns 154

Regional Economic Trends 157

Regional Housing Trends 160

Regional Landscaping Products Demand 163

Northeast 165

Midwest 168

South 172

West 175


General 179

Market Share 181

Industry Restructuring 184

Competitive Strategies 186

Manufacturing 188

Marketing & Advertising 190

The Green Movement 192

Product Origination 194

Distribution Channels 195

Retail Distribution 195

Home Centers 196

Mass Merchandisers 197

Garden Centers 197

Mail-Order/Internet 198

Other 198

Professional Distribution 199

Company Profiles 200

Acme Building Brands, see Berkshire Hathaway

Akro-Mils, see Myers Industries

ALLSCAPE, see Royal Philips

Ames True Temper, see Griffon

Anchor Block Company 201

AquaMaster Fountains and Aerators, see Enquatics

Aquascape Incorporated 203

Arriscraft International, see Wienerberger


Astroturf LLC 205

AZEK Building Products, see CPG International

Belgard Hardscapes, see CRH

Berkshire Hathaway Incorporated 207

Berry Plastics Corporation 210

Boral Limited 211

Boral Stone Products, see Boral and Owens Corning

Bronzelite, see Royal Philips

Capitol Concrete Products, see Monarch Cement


Central Garden & Pet Company 219

Central Supply, see CRH

Collier Metal Specialties Limited 222

Col-Met, see Collier Metal Specialties

CPG International Incorporated 223

Crescent-Stonco, see Royal Philips

CRH plc 226

Deere & Company 232

EasyTurf, see Tarkett

Enquatics Incorporated 233

General Shale, see Wienerberger Baustoffindustrie

Generation Brands Company 235

Griffon Corporation 236

Haddonstone Limited 239

Hanson Hardscapes, see CRH

HeidelbergCement AG 242

Henri Studio LLC 244

Home Depot Incorporated 247

Intermatic Incorporated 248

Kafka Granite LLC 249

Lehigh Hanson, see HeidelbergCement

Lowe’s Companies Incorporated 251

Monarch Cement Company 252

MYE Canada Operations, see Myers Industries

Myers Industries Incorporated 254

Oldcastle, see CRH

Oly-Ola Edgings Incorporated 256

Owens Corning 257

Pavestone Company LLC 259

Royal Philips NV 262

Sea Gull Lighting Products, see Generation Brands

Sears Holdings Corporation 266

Sure-loc Edging Corporation 267

SYNLawn, see AstroTurf

Tarkett SAS 269

Tulsa Dynaspan, see Monarch Cement

Wal-Mart Stores Incorporated 271

Wienerberger Baustoffindustrie AG 272

Woodstream Corporation 274



Summary Table 3


1 Macroeconomic Indicators 8

2 Population & Households 12

3 Personal Consumption Expenditures 15

4 Consumer Financing Environment, 2002-2012 18

5 Construction Expenditures 21

6 Building Construction Expenditures 23

7 Residential Building Construction Expenditures 25

8 Housing Completions 28

9 Housing Stock by Type 31

10 Residential Improvement & Repair Expenditures 34

11 Nonresidential Building Construction Expenditures 37

12 Nonresidential Building Improvement & Repair Expenditures 38

13 Nonresidential Building Stock 40

14 Nonbuilding Construction Expenditures 42

15 Nonbuilding Construction Stock 44

16 Golf Course Outlook 46

17 Landscaping & Lawn Care Indicators 49

18 Selected Landscaping Product Prices 53

19 Landscaping Products Market, 2002-2012 55


1 Landscaping Products Demand by Type 67

2 Decorative Products Demand by Type, Market, & End User 70

3 Water Features Demand 74

4 Lighting Demand by Application & Type 78

5 Bird & Wild Animal Products Demand by Type & Region 84

6 Pots & Planters Demand 87

7 Other Decorative Products Demand by Type & Market 89

8 Hardscape Products Demand 91

9 Concrete Demand by Type, Application, & Market 94

10 Wood Demand by Application & Market 101

11 Stones & Boulders Demand by Type, Application, & Market 103

12 Clay Brick Demand by Application & Market 105

13 Aggregates & Other Hardscaping Products Demand by Type,

Application, & Market 107

14 Hardscape Products Demand by Application, Market,

& End User 109

15 Patio Demand by Product 111

16 Walkway Demand by Product 112

17 Wall Demand by Product 113

18 Edging & Other Applications Demand by Product 116

19 Outdoor Structures Demand by Product, Market, & End User 120

20 Other Landscaping Products Demand by Type, Market,

& End User 129


1 Landscaping Products Demand by Market & Application 132

2 Residential Markets for Landscaping Products 135

3 New Residential Market for Landscaping Products 137

4 Residential Improvement & Repair Market for Landscaping

Products 140

5 Nonresidential Markets for Landscaping Products 143

6 Nonbuilding Markets for Landscaping Products 146

7 Landscaping Products Demand by End User 147

8 Professional Market for Landscaping Products 150

9 Consumer/DIY Market for Landscaping Products 152


1 Population by Region 157

2 Gross Domestic Product by Region 160

3 Regional Housing Indicators 163

4 Regional Demand for Landscaping Products 165

5 Northeast Demand for Landscaping Products 168

6 Midwest Demand for Landscaping Products 172

7 South Demand for Landscaping Products 175

8 West Demand for Landscaping Products 178


1 US Landscaping Product Sales by Company, 2012 180

2 Selected Acquisitions & Divestitures 186



1 Year of Construction of Housing Stock, 2012 31


1 Landscaping Products Demand by Type, 2012 67

2 Decorative Products Demand by Type, 2012 71

3 Hardscaping Products Demand by Product, 2012 93

4 Outdoor Structures Demand by Product, 2012 121


1 Landscaping Products Demand by Market, 2012 133


1 US Landscaping Product Sales by Company, 2012 182

Read the full report:

US Landscaping Products Demand Market


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For the original version on PRWeb visit: http://www.prweb.com/releases/2013/10/prweb11207570.htm

Source: prweb

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