December 5, 2013
WTF? The Buckeye State Tops List Of Most Curse-Friendly States
Peter Suciu for redOrbit.com - Your Universe Online
The Buckeye State could soon become known as the “Swearing State,” after a new study suggests that Ohio tops the nation as the place where people tend to curse the most. By contrast, those in the state of Washington apparently curse the least.
This conclusion was reached using data compiled by the Marchex Institute, the data and research arm of the ad firm Marchex. The company apparently gleaned these findings from data that was gathered through its “Call Analytics platform” known as “Call DNA,” which reportedly extracts insights from phone calls.
However, these were not just any old phone calls but were rather very specific calls – and arguably the very type where people might tend to get hot under the collar and say things that they might not otherwise say in polite company.
Marchex was not actually involved in a National Security Agency (NSA) style snooping program that randomly monitored phone calls, such as the scandal that broke this past year when the spy agency was called out for collecting data on all Verizon calls. Its methods were much less nefarious.
It actually acquired and gathered the data from 600,000 phone calls that were placed in the past 12 months – specifically calls made by customers and placed to businesses across 30 different industries. These conversations were the ones where the caller is informed that the call may be recorded or monitored for quality control or other purposes. Apparently, some of these calls were also used to conduct the research by the Marchex Institute.
The findings suggest that people in Ohio cursed the most when compared to every other state in the Union. Ohio was followed by Maryland, New Jersey, Louisiana and Illinois. While the study also found that Washington topped the list of states where callers swore the least, it also looked beyond just swearing and examined closely to finf the locales where people – that is to say the callers – were more courteous, at least in terms of saying “please” and “thank you.”
“The data also placed Ohioans in the Top 5 ‘Least Courteous’ category,” Sonia Krishnan, director of corporate communications for Marchex, posted on the company’s official blog back in May. “Apparently, residents there have a harder time saying ‘please’ and ‘thank you,’ which were the keywords that Marchex’s Call Mining technology scanned for when aggregating data on pleasantries.”
Ohio, along with Wisconsin (which topped the list), Massachusetts, Indiana and Tennessee were the least courteous states according to the study; South Carolina, North Carolina, Maryland, Louisiana and Georgia topped the list of most courteous. This is notable in that both Maryland and Louisiana had callers who used more foul language than the average but apparently said “please” or “thank you” while doing so.
Other “fun facts” gleaned from the call-recording data found that 66 percent of curses came from men, while calls that contained the most cursing were more than 10 minutes long, suggesting that the longer someone was on hold the more likely they were to swear. Surprisingly the data showed that calls in the morning were twice as likely to produce foul language as those made in the afternoon or evening.
So while the results were very unscientific at best, those conducting the research did find humor in it.
“Ohio’s state slogan used to be ‘The Heart of it All,’” said John Busby, senior vice president of the Marchex Institute. “One could argue this data adds an extra layer of meaning to that phrase.”