Quantcast

Japan Beer Market Insights 2013

December 10, 2013

Reportbuyer.com just published a new market research report: Japan Beer Market Insights 2013.

London (PRWEB) December 10, 2013

Product Synopsis

A detailed market research report on the Japan beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Japan beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

The Japanese beer market is an aggregation of three subcategories with different sales trends: Malt-based beer (consisting of at least two-thirds malt/wheat), happoshu (consisting of less than two-thirds malt/wheat) and new-genre beer (alcoholic beverages that taste like beer but do not contain malt or wheat).

What are the key drivers behind recent market changes?

The relatively good performance of malt-based beer in 2012 was partly attributable to the aggressive promotion of premium beer. Suntory renewed “the Premium Malts” and proactively carried out promotional campaigns. Asahi released Super Dry “Dry Black”, which brought new value to Japanese consumers by “combining the richness of black beer with dryness that suits the Japanese palate”.

What makes this report unique and essential to read?

The Japan Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Japan Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

The decreasing popularity of alcoholic beverages is continuing as a negative driver in the beer market. This trend is especially true among younger consumers, who grew up with wide-ranging soft drinks and are more likely to consider alcoholic beverages (especially beer) bitter and not tasty

The relatively good performance of malt-based beer in 2012 was partly attributable to the aggressive promotion of premium beer

On-premise beer consumption slightly rose in 2012, partly because the restaurant industry picked up. New beer dispensers also pushed up on-premise beer consumption.

Japan has the world's tenth-largest population, with over 127 m people and the world's third largest economy

The beer market in Japan is an oligopoly dominated by four national players (Asahi, Kirin, Suntory and Sapporo) and one regional player (Orion in Okinawa).

Key Highlights

The beer market has been shrinking over the last ten years in pace with Japan's economic decline and shrinking population

Although the total beer market is expected to shrink further, the pace is expected to slow down significantly if marketing continues to communicate the value of quality beer

Malt-based beers offer brighter future

'Abenomic's, the economic doctrine of the Japanese prime minister may offer hope to the economy and beer category

Beer imports showed strong growth in 2012. Sales of new genre beer from South Korea, for example, continued to increase.

Canadean Japan Beer Market Insights Report 2013

Executive Summary

Section 1 Market Context

MARKET CONTEXT

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

MARKET PARAMETER TABLES

Table – Population Size and Growth, 1984-2015F

Table – Economic Indicators, 2004-2014F

LEGISLATION AND TAXATION TABLES

Table 1.5.1 – Taxation Base

Table 1.5.2 – Historical Excise Rates of Beer

Table 1.5.3 – Legal Controls on Beer

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING

Table – Beer Definitions by Type – Local Segmentation

Table – Beer Definitions by Type – Standard Price Segmentation

Table – Beer Definitions by Type – Alcoholic Strength

Table – Beer Definitions by Type – Beer Type

Table – Beer Definitions by Type – Local, National and International

Section 3 Market Update

MARKET UPDATE

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2012

Distribution 2012

Packaging 2012

MARKET COMMENTARY

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Top 10 Beer Brands – Volume, 2010-2012

Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

Chart – Leading Brewers/Importer, 2012

Market Structure

Brewers

Chart – Consumption by Pack Material/Type, 2012

Packaging Trends

Chart – Distribution by Channel, 2012

Chart – Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F

Distribution Trends

DISTRIBUTION AND PRICING TABLES

Table 3.6 – Leading Retail Groups for Beer, 2012 Trade

Table 3.7 – Leading Beer Importers, 2012

Table 3.8 – Leading Distributors/Drinks Wholesalers, 2012

Table 3.9 – Trade Margin Build-Up Model

Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013

Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013

DATA TABLES

Commercial Beverage Consumption Per Capita, Litres, 2002-2013F

Commercial Beverage Consumption Per Capita, % Share, 2002-2013F

Commercial Beverage Consumption Per Capita, Growth, 2002-2012

Commercial Beverage Consumption, Million Litres, 2002-2013F

Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption, Growth, 2002-2013F

Consumption of FABs and Cider, 2000-2013F

Beer Foreign Trade by Country (Imports), 2009-2013F

Beer Foreign Trade by Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Private Label Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F

Beer Distribution: On-Premise v Off-Premise, 2009-2013F

Section 4 Brewer Profiles

BREWER PROFILES

ASAHI BREWERIES LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table – Breweries, Capacity, 000s HL

Table – Asahi Breweries Ltd Full Brand List, ABV%, Pack Type

Table – - Asahi Breweries Ltd Brand Volumes, 2008-2012

KIRIN BREWERY CO LTD

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Kirin Brewery Brand List, ABV%, Pack Type

Table – Kirin Brewery Co Ltd, Japan Brand Volumes, 2008-2012

ORION BREWERIES LTD

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Orion Breweries Brand List, ABV%, Pack Type

Table – Orion Breweries Brand Volumes, 2008-2012

SAPPORO BREWERIES LTD

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Sapporo Breweries Full Brand List, ABV%, Pack Type

Table – Sapporo Breweries Brand Volumes, 2008-2012

SUNTORY LIQUORS LIMITED

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table – Breweries, Capacity, 000s HL

Table – Suntory Full Brand List, ABV%, Pack Type

Table – Suntory Brand Volumes, 2008-2012

SMALLER BREWERS

HEINEKEN KIRIN KK

MOLSON COORS JAPAN CO

NIPPON BEER

NIHON SHUIRUI HANBAI CO

AEON CO LTD

Methodology

Beer Attributes Definitions

Product Definitions

Packaging Definitions

Glossary

Map

List of Tables

Table 1: Japan Population Size and Growth, 1991-2015F

Table 2: Asia Population Size and Growth, 2002-2013F

Table 3: Japan Economic Indicators, 2004-2014F

Table 4: Taxation Base

Table 5: Historical Excise Rates of Beer

Table 6: Legal Controls on Beer

Table 7: Tax Burden on Malt-Based Beer @ 5% Abv, 2012

Table 8: Leading Retail Groups for Beer 2008-2012 (number of outlets)

Table 9: Beer Key Facts

Table 10: Top 10 Beer Brands – Volume, 2010-2012

Table 11: Top 10 International Premium and Super premium Beer Brands – Volume, 2010-2012

Table 12: Licensed Brand Owners and Licensees

Table 13: Beer Market Valuation (Local Currency), 2011-2013F

Table 14: Trade Margin Build-Up Model

Table 15: Selected Consumer Beer Prices: Off-Premise, 2011-2013

Table 16: Selected Consumer Beer Prices: On-Premise, 2011-2013

Table 17: Commercial Beverage Consumption – Litres Per Capita, 2002-2013F

Table 18: Commercial Beverage Consumption – Per Capita % Share, 2002-2013F

Table 19: Commercial Beverage Consumption – Per Capita Growth, 2003-2013F

Table 20: Commercial Beverage Consumption – Million Liters, 2002-2013F

Table 21: Average Beverage Consumption – Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F

Table 22: Beer Production/Trade/Consumption, 2002-2013F

Table 23: Beer Production/Trade/Consumption – Growth, 2002-2013F

Table 24: Consumption of FABs and Cider, 2002-2013F

Table 25: Beer Foreign Trade By Country (Imports), 2009-2013F

Table 26: Beer Foreign Trade By Country (Exports), 2009-2013F

Table 27: Beer Market Valuation (Local Currency), 2011-2013F

Table 28: Beer Consumption by Local Definition, 2009-2013F

Table 29: Beer Consumption by Standard Price Segmentation, 2009-2013F

Table 30: Beer Consumption by Alcoholic Strength, 2009-2013F

Table 31: Beer Consumption by Type, 2009-2013F

Table 32: Beer Consumption by Geographic Scope, 2009-2013F

Table 33: Beer All Trademarks, 2008-2012

Table 34: Beer Brands by Local Definition, 2008-2012

Table 35: Beer Brands by Standard Price Segment, 2008-2012

Table 36: Beer Brands by Alcoholic Strength, 2008-2012

Table 37: Beer Brands by Type, 2008-2012

Table 38: Imported Brands by Origin, 2008-2012

Table 39: Beer Licensed Brands, 2008-2012

Table 40: Beer Private Label Brands, 2008-2012

Table 41: Beer Trademark Owners, 2008-2012

Table 42: Beer Local Operators, 2008-2012

Table 43: Beer leading Brewers/Importers, 2008-2012

Table 44: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F

Table 45: Beer Distribution: On vs Off Premise, 2009-2013F

Table 46: Breweries Capacity (000s HL)

Table 47: Asahi Breweries Full Brand List

Table 48: Asahi Breweries Brand Volumes 2008-2012

Table 49: Breweries Capacity (000s HL)

Table 50: Kirin Brewery Brand List

Table 51: Kirin Brewery Co Ltd, Japan Brand Volumes 2008-2012

Table 52: Breweries Capacity (000s HL)

Table 53: Orion Breweries Brand List

Table 54: Orion Breweries Brand Volumes 2008-2012

Table 55: Breweries Capacity (000s HL)

Table 56: Sapporo Breweries Full Brand List

Table 57: Sapporo Breweries Brand Volumes 2008-2012

Table 58: Breweries Capacity (000s HL)

Table 59: Suntory Full Brand List

Table 60: Suntory Brand Volumes 2008-2012

Table 61: Company HEINEKEN KIRIN KK

Table 62: Company MOLSON COORS JAPAN CO

Table 63: Company NIPPON BEER

Table 65: Company AEON CO LTD

Table 66: Company SEVEN and I HOLDINGS CO., LTD.

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2012

Figure 2: Beer Consumption by Pack Material/Type, 2012

Figure 3: Beer Distribution by Channel, 2012

Figure 4: Beer Consumption by Price Segment, 2012

Companies Mentioned

ASAHI BREWERIES LTD, KIRIN BREWERY CO LTD, ORION BREWERIES LTD, SAPPORO BREWERIES LTD, SUNTORY LIQUORS LIMITED, HEINEKEN KIRIN KK, MOLSON COORS JAPAN CO, NIPPON BEER, NIHON SHUIRUI HANBAI CO

Read the full report:

Japan Beer Market Insights 2013

http://www.reportbuyer.com/food_drink/alcoholic_drinks/beer/japan_beer_market_insights_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: http://www.reportbuyer.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/12/prweb11408747.htm


Source: prweb



comments powered by Disqus