October 25, 2007

Say Goodbye to Dry Turkey With Morton Salt’s Ultimate Guide to Brining

CHICAGO, Oct. 25 /PRNewswire/ -- No dish has more riding on its success than the Thanksgiving turkey. And since most home cooks don't prepare a 20-pound turkey as part of their weekly dinner rotation, this can be a problem. This year Morton Salt is helping home cooks everywhere conquer dry-turkey syndrome with the Ultimate Guide to Brining, available to view and print at http://www.mortonsalt.com/. Brining is a technique used by professional chefs for decades to ensure turkey's natural juices are locked in place.

The longer any meat is exposed to heat the drier it becomes. And given the extended length of time turkey needs to cook it is especially susceptible to drying out. Brining is a simple technique in which cooks submerge the turkey in a saltwater mixture -- using coarse kosher salt -- prior to cooking to keep the turkey hydrated. The brine acts to lock in the turkey's natural juices. Following its saltwater bath you can season or prepare the turkey as usual -- ensuring that you still get to savor the flavors of your favorite recipe.

"Brining has always been popular with chefs and as celebrity chefs promote its merits, it is becoming popular with home cooks," said Linda Kragt, food scientist and Morton Salt spokesperson. "For someone not familiar with the process it can be intimidating and our goal is to provide a simple, informative site where they can come and have their questions answered. We're excited to share the secret with American home cooks."

Morton's Ultimate Guide to Brining provides tips and advice, brining recipes, storage ideas, as well as FAQs regarding the process.

About Morton Salt

The Chicago-based company, established in 1848, is America's authority on salt and the leading producer of salt for grocery, water softening, ice control, agricultural and industrial uses. Morton introduced the nation to the Morton Umbrella Girl and her now-famous slogan, "When It Rains It Pours", in 1914. Since that time Morton salt products have graced the shelves of homes throughout the country.

   For More Information:   Scott Battishill   DDB Public Relations   206.464.0197   [email protected]  

Morton Salt

CONTACT: Scott Battishill of DDB Public Relations, +1-206-464-0197,[email protected], for Morton Salt

Web site: http://www.mortonsalt.com/