BASF Podcast: The Chemical Reporter – What Does Laundry Detergent Consist Of?

LUDWIGSHAFEN, Germany, January 16 /PRNewswire/ — Red wine, egg yolk, gravy, lipstick or chocolate – every spot has its own chemistry. Not an easy task for a laundry detergent, getting a variety of spots out of your clothing just like that. It takes teamwork. Therefore, up to thirty different ingredients help to keep your laundry clean and bright. In entertaining weekly episodes our Chemical Reporter answers questions on Chemistry in our everyday life.

   Direct subscription via RSS-Feed or iTunes (search for “basf”):   http://corporate.basf.com/en/podcast/reporter.xml   Podcast The Chemical Reporter, English edition:   http://www.basf.com/podcast   More information   Science around us – Silent revolution in our homes   http://corporate.basf.com/en/stories/wipo/revolution/start.htm   Interactive Kitchen at BASF Performance Chemicals  

http://www.performancechemicals.basf.com/ev-wcms-in/internet/en_GB/portal /show-content_df/content/EV/EV5/invisible_contribution/kitchen/index

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   More podcasts:   Podcast Chemistry of Innovations: http://www.basf.com/podcast  

This podcast is the audible innovation magazine of BASF. Experience monthly an actual topic on how Chemistry will design our future. The actual episode is on “Sports flooring with rebound effect makes athletes faster”.

   RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml   Direct subscription of BASF Podcasts via RSS-Feed   http://corporate.basf.com/en/podcast/reporter.xml   http://corporate.basf.com/en/podcast/innovation.xml  

Direct iTunes subscription when iTunes is installed (or search for “basf”):

   itpc://corporate.basf.com/en/podcast/reporter.xml   itpc://corporate.basf.com/en/podcast/innovation.xml  

The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com .

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of EUR52.6 billion in 2006. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com/.

A Podcast is available at: http://www.presseportal.de/pm/16344/basf_se/?keygroup=audio

   Editorial contact:    For the UK:   BASF plc   Chris Wilson   Corporate Communications   Phone: +44-161-488-5616   Fax: +44-161-488-4133   E-Mail: chris.wilson@basf.com    For the US:   BASF Corporation   Betsy Arnone   Corporate Communications   Phone: +1 973 245-7865   Fax: +1 973 245-6714   E-Mail: betsy.arnone@basf.com    For Germany/Europe:   BASF Aktiengesellschaft   Rainer Mueller-Mueffelmann   Corporate Innovation Communications   Phone: +49 621 60-41040   Fax: +49 621 60-20548   E-Mail: podcast@basf.com  

BASF SE

CONTACT: Editorial contact: For the UK: BASF plc, Chris Wilson,Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133,E-Mail: chris.wilson@basf.com; For the US: BASF Corporation, BetsyArnone, Corporate Communications, Phone: +1 973 245-7865, Fax: +1 973245-6714, E-Mail: betsy.arnone@basf.com; For Germany/Europe: BASFAktiengesellschaft, Rainer Mueller-Mueffelmann, Corporate InnovationCommunications, Phone: +49 621 60-41040, Fax: +49 621 60-20548, E-Mail:podcast@basf.com