January 18, 2008
Culture Fundamentally Alters the Brain
It's no secret culture influences your food preferences and taste in
music. But now scientists say it impacts the hard-wiring of your brain.
New research shows that people from different cultures use their brains differently to solve basic perceptual tasks.
Institute for Brain Research asked Americans and East Asians to solve
basic shape puzzles while in a functional magnetic resonance imaging
(fMRI) scanner. They found that both groups could successfully complete
the tasks, but American brains had to work harder at relative
judgments, while East Asian brains found absolute judgments more
Previous psychology research has shown that American culture focuses on the individual and values independence, while East Asian culture
is more community-focused and emphasizes seeing people and objects in
context. This study provides the first neurological evidence that these
cultural differences extend to brain activity patterns.
"It's kind of obvious if you look at ads and movies," Gabrieli told LiveScience.
"You can tell that East Asian cultures emphasize interdependence and
the U.S. ads all say things like, 'Be yourself, you're number one,
pursue your goals.' But how deep does this go? Does it really influence
the way you perceive the world in the most basic way? It's very
striking that what seems to be a social perspective within the culture
drives all the way to perceptual judgment."
The results of the study were published in the January issue of the journal Psychological Science.
The scientists asked 10 Americans and 10 East Asians who had
recently arrived in the U.S. to look at pictures of lines within
In some trials, subjects decided whether the lines were the same
length, regardless of the surrounding squares, requiring them to judge
individual objects independent of context. In others, participants
judged whether different sets of lines and squares were in the same
proportion, regardless of their absolute sizes, a task that requires
comparing objects relative to each other.
The fMRI revealed that Americans' brains worked harder while making
relative judgments, because brain regions that reflect mentally
demanding tasks lit up. Conversely, East Asians activated the brain's
system for difficult jobs while making absolute judgments. Both groups
showed less activation in those brain areas while doing tasks that
researchers believe are in their cultural comfort zones.
"For the kind of thinking that was thought to be culturally
unpreferred, this system gets turned on," Gabrieli said. "The harder
you have to think about something, the more it will be activated."
The researchers were surprised to see so strong an effect, Gabrieli
said, and interested in the reasons for individual variations within a
So they surveyed subjects to find out how strongly they identified
with their culture by asking questions about social attitudes, such as
whether a person is responsible for the failure of a family member.
In both groups, participants whose views were most aligned with their culture's values showed stronger brain effects.
Gabrieli said he is interested in testing whether brain patterns change if a person immigrates.
"There's a hint that six months in a culture already changes you," he
said, referring to psychological, rather than neurological, research.
"It suggests that there's a lot of flexibility."
The big divide
Scientists have long wondered about the biological root of cultural differences.
"One question was, when people see the line and box, do they look
different all the way, starting at your retina?" Gabrieli said. "Or do
you see the same thing to start with but then your mind focuses on one
dimension or another. These data indicate that it's at that later
stage. In parts of the brain that are involved in early vision, we
didn’t see a difference. Rather we saw a difference in
higher-processing brain areas. People from different cultures don’t see the world differently, but they think differently about what they see."
Gabireli said he does worry about unintended consequences of his research.
"The downside of these cultural studies is that one ends up
stereotyping a culture," he said. "Are you creating big differences
between people? I like to think the more you understand different
cultures, the better you understand their perspectives."
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