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FIJI Water Announces Local Retail Partnerships to Raise Funds for Avon Walk for Breast Cancer

Posted on: Tuesday, 15 April 2008, 12:00 CDT

LOS ANGELES, April 15 /PRNewswire/ -- FIJI(R) Water, the leading premium bottled water brand and a proud supporter of the Avon Walk for Breast Cancer since its inception in 2003, announced today it is expanding its partnership with the Avon Foundation, a 501(c)(3) public charity. Through this partnership, FIJI Water continues to be the official bottled water of the Avon Walk in all nine cities and will now also donate 5% of all FIJI Water sales from participating retailers during the month of each Avon Walk. Avon Walks are scheduled for the following cities:

-- Houston (April 12-13) -- Washington, DC (May 3-4) -- Boston (May 17-18) -- Chicago (May 31-June 1) -- Rocky Mountains (June 28-29) -- San Francisco (July 12-13) -- Los Angeles (September 13-14) -- New York (October 4-5) -- Charlotte (October 25-26)

Celebrating its 6th year as one of America's most recognized fund-raisers, the Avon Walk for Breast Cancer is a project of the Avon Foundation that raises funds and awareness to advance access to care and finding a cure for breast cancer, with a focus on the medically underserved. From 2003 through 2007, the Avon Walks attracted 75,000 participants and raised $200 million. All funds raised by the FIJI Water partnership will be utilized to support the areas funded by the Avon Foundation: breast cancer awareness and education; screening and diagnosis; access to treatment; support services and scientific research.

In addition, FIJI Water will continue to provide the Avon Walk for Breast Cancer participants with what they need most -- hydration. Drawn from an artesian aquifer deep below the Earth's surface on the Fijian island of Viti Levu, FIJI Water contains naturally-occurring electrolytes for optimal hydration including silica, which gives FIJI Water its distinctive soft, smooth taste. Walkers, who may choose a 26.2 mile or 39.3 mile journey over a two-day period, can prevent dehydration and fatigue by replenishing missing electrolytes without any added sugars or calories. As an active partner in all Avon Walks, FIJI Water employees will support and provide samples to thousands of participants and volunteers throughout each walk.

Local retailers participating in the FIJI Water-Avon Walk promotion include CVS, Giant Food, Harris-Teeter, Jewel-Osco, Market Basket, Rice Epicurean, Stop 'n Shop and more. For more information, please visit http://www.fijiwater.com/.

About FIJI Water

FIJI(R) Water, a natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 imported bottled water brand and the top selling premium bottled water in the United States. A product of one of the last virgin ecosystems on the planet, natural pressure forces FIJI Water out of its aquifer deep below the earth's surface and into iconic square bottles through a sealed delivery system free of human contact. FIJI Water has been top-rated in taste tests among bottled waters by Every Day with Rachael Ray, Men's Health, Chicago Magazine, Cook's Illustrated Buying Guide and others.

To further its ongoing mission of caring for the environment, FIJI Water is carbon negative with the production and sale of each bottle of FIJI Water resulting in a net reduction of carbon in the atmosphere. FIJI Water is also partnering with Conservation International and the people of Fiji to protect and preserve the Sovi Basin, the largest remaining pristine rainforest in Fiji. Learn more about FIJI Water's sustainable growth commitments at http://www.fijigreen.com/.

FIJI Water is available in four convenient sizes to suit any lifestyle. The 330 ml (11.16 oz) or Lil'FIJI, 500 ml (16.91 oz), 1 L (33.81 oz) and 1.5 L (50.72 oz) bottles are available in single serve and/or multi-packs at leading retail locations, and are also served at select hotels, restaurants and gourmet shops. FIJI Water is also available for home delivery in the continental United States at http://www.fijiwater.com/.

About the Avon Foundation

The Avon Foundation was founded in 1955 to improve the lives of women, and brings this mission to life through focus on two key issues: breast cancer and domestic violence. The Avon Breast Cancer Crusade launched in 1992, and Avon breast cancer programs in some 50 countries have raised more than $525 million to advance access to care and finding a cure for breast cancer, with a focus on the medically underserved. Funding is awarded to beneficiaries ranging from leading cancer centers to community-based breast health programs to support five critical areas: awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. Fundraising is through a variety of initiatives, including sales of "pink ribbon" products, events, races and walks; the largest is the U.S. Avon Walk for Breast Cancer series, which began in 2003.

Grace Kang Susan Arnot Heaney FIJI Water Avon Foundation (310) 966-3586 (212) 282-5668 gkang@roll.com susan.heaney@avonfoundation.org

FIJI Water

CONTACT: Grace Kang of FIJI Water, +1-310-966-3586, gkang@roll.com; orSusan Arnot Heaney of Avon Foundation, +1-212-282-5668,susan.heaney@avonfoundation.org

Web site: http://www.fijiwater.com/http://www.fijigreen.com/

Source: PRNewswire

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