June 3, 2008

Duffy & Partners Designs Gander Mountain’s Tall Tales-Real Food Restaurant

Gander Mountain, a retail network of stores for fishing, hunting, camping, boating and marine products and services, has recently opened its new store in Palm Beach Gardens, Florida, a feature which is its Tall Tales-Real Food restaurant. Duffy & Partners has developed concept naming, identity design, creative development for packaging, menus and promotional items for the restaurant.

Additionally, they collaborated on the interior and environmental design aspects.

Joe Duffy, chairman of Duffy & Partners, said: "We understand that a restaurant needs more than good food, it needs an identity.

"We used design to create an experience that embraces the sprit of Gander Mountain. Designing an in-store restaurant environment that enriches the overall shopping experience promotes engaged and happy customers and thus more business."