June 19, 2008

Zambia Urges Media to Report Environmental Issues Accurately

Zambia urges media to report environmental issues accurately

LUSAKA, June 17 (Xinhua) -- Zambian Tourism, Environment and Natural Resources Minister Michael Kaingu has called on the Zambian media to report accurately on environmental issues to provide information that will encourage communities to guard against degradation, according to Times of Zambia. When he officially opened a two-day media workshop here Monday on environmental reporting, Kaingu said the media had a critical role to play in the promotion of good and sustainable environment.

Kaingu said in a speech that the Zambian media seemed not adequately equipped on raising public awareness about the benefits of protecting their environment.

"While it is widely recognized that the media plays a very important role in sensitizing and raising public awareness about environmental issues, it should be appreciated that the Zambian media needs to do more when it comes to issues of environmental protection.

"One particular aspect of environmental reporting the Zambian media seem not to adequately build on is issues of providing information that will empower communities to jealously guard against environmental degradation," Kaingu said.

The workshop is being conducted in three basics that include theoretical, classroom, field research and production modules in order to produce mock media products on environmental issues.

Kaingu said that the government was doing everything possible to create a conducive environment that would enable the media to work on environmental issues and that the move would help to spread more information to the communities.

"But, as government does so, I am appealing to you journalists to exercise accuracy in your reporting of issues because if you don't observe accuracy, you will end up misleading people and thereby put the whole exercise in reverse gear," said Kaingu.

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