June 20, 2008

BASF Podcast: Magical Colors Thanks to Nanotechnology

LUDWIGSHAFEN, Germany, June 20 /PRNewswire/ -- In this Podcast of "Chemistry of Innovations" you will learn how "colors without dyes" can have effects that are almost magical.

Normal color, like we know from everyday life, doesn't change its color impression when you look at it from different directions. With the help of nanotechnology researchers at BASF have now managed to develop colors that change its color impression when you look at it from different directions. And even more effects are possible: The socalled "mechano optical colors" change their color when you stretch them.

BASF Corporate Communications started a regular bilingual Podcast service in April 2007 to report on BASF's innovations and research and development activities in an easy-to-understand, informative and entertaining way.

Listen to the audio reportage with Dr. Reinhold Leyrer from BASF Polymer research.

   Podcast Chemistry of Innovations, English editions:    http://www.basf.com/podcast    Direct subscription via RSS-Feed or iTunes (search for "basf"):    http://corporate.basf.com/en/podcast/innovation.xml    More information:    BASF Polymer research    http://corporate.basf.com/en/innovationen/labors/polymerforschung    Growth Cluster Nanotechnology at BASF    http://corporate.basf.com/en/innovationen/wachstumscluster.htm    Pictures about Nanotechnology at BASF available at our photo data base:    http://www.corporate.basf.com/en/presse/fotos/?docTitle=nano    More podcasts:    Podcast - The Chemical Reporter: http://www.basf.com/podcast   

In these entertaining weekly episodes our Chemical Reporter answers questions on Chemistry in our everyday life. This week's edition: Howdoes fabric softener make your laundry soft?RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml

Direct iTunes subscription when iTunes is installed (or search for "basf"):

   itpc://corporate.basf.com/en/podcast/reporter.xml   itpc://corporate.basf.com/en/podcast/innovation.xml  

The use of the audio material is royalty-free when naming the source. We appreciate information on the use to [email protected]

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its highvalue products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost EUR58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

   A Podcast is available at:   http://www.presseportal.de/pm/16344/basf_se/?keygroup=audio    For the UK:   BASF plc   Chris Wilson   Corporate Communications   Phone: +44-161-488-5616   Fax: +44-161-488-4133   E-Mail: [email protected]    For the US:   BASF Corporation   Betsy Arnone   Corporate Communications   Phone: +1-973-245-7865   Fax: +1-973-245-6714   E-Mail: [email protected]    For Europe:   BASF SE   Rainer Mueller-Mueffelmann   Corporate Innovation Communications   Phone: +49-621-60-41040   Fax: +49-621-60-20548   E-Mail: [email protected]  


CONTACT: For the UK: BASF plc, Chris Wilson, Corporate Communications,Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail:[email protected]; For the US: BASF Corporation, Betsy Arnone, CorporateCommunications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail:[email protected]; For Europe: BASF SE, Rainer Mueller-Mueffelmann,Corporate Innovation Communications, Phone: +49-621-60-41040, Fax:+49-621-60-20548, E-Mail: [email protected]