July 17, 2008

Fashion: A Natural Way to Care for Your Skin

SHE has already conquered the fashion world with her ethically sound designs, and now Stella McCartney is set to take on the beauty business and prove that you can follow a natural, healthy, organic way of life without having to give up on the little luxuries.

Inspired by her own personal philosophies, her vegetarian principles and commitment to helping to protect the environment, CARE by Stella McCartney is a range of ethical skincare products which are designed to give your skin everything it needs and nothing it doesn't.

Says Stella: "My skin is important to me. It's one of the first things people notice about you. But for many years now I have found myself dissatisfied with what is available in the world of skincare. Just because I don't want to put something unnatural on my face doesn't mean I should have to make sacrifices.

"I ask the same things as you do from my skincare, I want it to help me feel and look younger, more radiant, I also expect it to feel rich and luxurious and to sit proudly on my bathroom shelf.

"Why shouldn't it be possible to adopt a more natural, organic lifestyle without foregoing luxury?"

To that end, the CARE range is formulated using only 100% organic active ingredients with no petrochemicals, no silicones and absolutely no chemical preservatives or parabens. It contains no animal-derived ingredients and none of the formulas are tested on animals.

The line has also been Ecocert-certified as organic and ecological, and the gentle formulas are protected by the airless packaging.

To fit in with modern life, the CARE range is designed around three regimes: Cleanse and Tone with the Gentle Cleansing Milk, Purifying Foaming Cleanser and Toning Floral Water; Moisturise and Protect with the Five Benefits Moisturising Cream and Fluid and Rescue and Revive with the Radiance and Youth Elixir, Calming and Soothing Elixir and the Nourishing Elixir and the products interact for optimum results.

The Care by Stella McCartney range is available in Liverpool's John Lewis store, where from now until the end of August customers can enjoy three free samples and a free skin consultation. Prices start from pounds 22.

(c) 2008 Daily Post; Liverpool. Provided by ProQuest Information and Learning. All rights Reserved.