July 21, 2008
Green Mountain Coffee Dives into River Cleanup
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has once again joined a nationwide effort to keep America's waterways clean. As a sponsor of the National River Cleanup 2008, the Company will give employees paid time off to clean a section of Vermont's Winooski River from July 28 through August 1, 2008.
Company volunteers will pick up litter in and around the Winooski, from above the Middlesex Dam to Waterbury. They will use canoes donated by Umiak Outdoor Outfitters in Stowe to reach trash that is submerged and to transport trash out of the river.
National River Cleanup, sponsored by American Rivers, the nation's leading river conservation organization, is a series of community-based stream cleanups happening nationwide. This annual event raises public awareness of the magnitude of trash accumulating in our nation's waterways. Since the inception of National River Cleanup Week in 1991, more than 600,000 volunteers have participated in thousands of cleanups across the country, covering more than 100,000 miles of waterways.
This is the fourth year that Green Mountain Coffee has participated in the national effort. Last year, volunteer employees pulled 520 tires, seven cubic yards of trash, and ten cubic yards of metal out of the Winooski River. The initiative is part of the Company's CAFE(SM) Program (Community Action for Employees), which provides paid time off for employees to volunteer in their local communities.
"It's thrilling to see so many people across the nation pitching in to protect their local river or favorite stream," says Rebecca Wodder, president of American Rivers, the organization that sponsors National River Cleanup. "We applaud the work of Green Mountain Coffee for taking action to keep the Winooski River healthy."
About American Rivers
Founded in 1973, American Rivers is a national non-profit conservation organization dedicated to protecting and restoring healthy natural rivers for the benefit of communities, fish and wildlife. American Rivers has over 60,000 supporters nationwide, with staff in Washington DC and the Mid-Atlantic, Northeast, Midwest, Southeast, California and Northwest regions. For more information on river cleanups happening throughout the watershed, around the state or across the country, visit: www.AmericanRivers.org/cleanup.
About Green Mountain Coffee Roasters, Inc.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified(TM) organic coffees, under the Green Mountain Coffee(R) and Newman's Own(R) Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup(R) portion packs for Keurig(R) single-cup brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups(R) through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.