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New BASF Construction Solutions Web Site Provides Quick Access to Information on More Than 600 Products for Architects, Engineers, Builders and Construction Product Manufacturers

Posted on: Monday, 21 July 2008, 12:01 CDT

FLORHAM PARK, N.J., July 21 /PRNewswire/ -- BASF, the world's leading chemical company and building and construction industry leader, today launched its new customer focused Construction Solutions Web site enabling quick and easy access to the company's building and construction portfolio of more than 600 technologies and product offerings.

Representing the building and construction industry's broadest array of technologies, the Web site, http://www.basf.com/construction, is designed as a resource to customers seeking detailed information and innovative solutions on the more than 75 construction solution and product categories offered by BASF. Information is provided for BASF products used directly on construction sites or integrated into other products to improve the performance of products used in construction. The BASF offering ranges from adhesives and sealants to asphalt and concrete modification to energy efficient building insulation, heat reflecting coatings and wall systems to expansion management systems to high performance flooring, doors and windows to electrical, HVAC and plumbing parts.

"BASF offers the broadest range of products and solutions to improve the performance of construction projects while they are being built and when they are operating," said Tilo Horstmann, Director of Business Development for BASF in North America. "Our new Construction Solutions portal allows customers to either download a useful document or obtain contact information for a BASF construction expert within a few mouse clicks of entering the Web site saving them time."

Intended for architects, engineers, construction specifiers, DOT professionals, developers and trades people, the Web site is organized by U.S. Census Bureau construction segments. BASF solutions can be easily viewed for Commercial, Highways & Streets, Hospitals, Lodging, Manufacturing, Office Buildings, Power-Energy, Recreation, Residential-Improvement, Residential-New, Schools, Sewage treatment/Water Supply, Telecommunications, Transportation-Buildings and Transportation-Infrastructure construction segments.

The Web site also provides focused information regarding sustainable construction practices for professionals and the general public, including information about the BASF Near-Zero Energy Home that the company built in Paterson, New Jersey, and about a wide range of products that substantially improve the energy efficiency and durability of construction projects.

Finally, since BASF offers solutions to many levels of the construction value chain, for example, from durable expansion joint systems used to build a bridge to high performance plastics used to build attractive, long lasting plumbing parts and hardware, Web site visitors can easily see where the company's offerings can add durability, energy efficiency and speed of construction for their projects.

BASF's team of technical experts and innovative solutions provide construction professionals, and OEM suppliers of construction products, with proven competitive advantages in durability, energy efficiency and speed across nearly all construction systems. To find out more about BASF Construction Solutions' extensive portfolio, please visit http://www.basf.com/construction.

BASF -- The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.(R)

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit http://www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost euro 58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com/.

BASF Corporation

CONTACT: Bill Pagano of BASF Corporation, +1-973-245-6071,william.pagano@basf.com; or Mary MacLeod of Maverick Marketing for BASFCorporation, +1-207-929-4568, mary@mavmarket.com

Web site: http://www.basf.com/usahttp://www.basf.com/construction

Source: PRNewswire

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