July 28, 2008
SpecialChem and ECMSA to Host Their Latest Conference ‘How Can Marketing Accelerate Innovation in the Chemical Industry?” on October 15-16 2008 in Brussels
PARIS, July 28 /PRNewswire/ -- SpecialChem and ECMSA have joined forces to organize their latest conference dedicated to Innovation in the Chemical industry. The conference will take place in Brussels on October 15-16.
How the marketing function can contribute to the success of an Innovation strategy? How Marketing and Innovation initiatives are handled within the most successful chemical companies? Etc. are amongst the key topics that will be addressed during the conference.
As successful innovation remains one of the major ways to support sustainable growth in the Chemical Industry, there will be a specific focus on sharing the actual experiences of companies in the chemicals, plastics and related industries that are renowned for their innovation-driven marketing and R&D organization.
To view the conference program, please go to: http://www.specialchem.com/innovation/
SpecialChem is the online Innovation & Solutions Accelerator focusing on Specialty Chemicals, Engineering Plastics and Adhesives & Sealants. Through a series of online services, it helps the industry develop new and innovative products much faster with innovative materials. It is active in various markets including Polymer Additives and Colors, Plastics and Elastomers, Adhesives and Sealants, Paints, Coatings and Inks, and Cosmetics. SpecialChem was founded in 2000 and is based in Paris, France.
ECMSA is an organisation that brings together the decision makers from within the chemical industry. As a not-for-profit organisation ECMSA takes a lead in helping to shape and define the future and direction of the industry. Originally established in 1962 as the European Chemical Market Research Association, the organisation assumed its current role in 2000.
CONTACT: Additional information, please contact Jean-Baptiste L'Hote,SpecialChem at jean-baptiste.l'[email protected], +33-1-72763909