August 2, 2008

Stop & Shop: Save the Fish

The Stop & Shop supermarket chain has signed on to a sustainable- seafood effort promoted by the Conservation Alliance of Seafood Solution.

The alliance, made up of more than a dozen conservation organizations, works to protect the health of the world's oceans and the long-term supply of seafood. Companies such as Stop & Shop, which has joined the alliance's Common Vision program, commit toward buying environmentally responsible products and support policy changes to have positive environmental effects.

As part of Stop & Shop's efforts, the Quincy, Mass.-based chain is working with the New England Aquarium to improve the way the company buys and sells seafood. An aquarium research tool ranks and compares different species in habitats around the world, helping the supermarket chain direct its buying toward sustainable fisheries.

As a result, Stop & Shop is buying more cod caught by long-line fishing and discontinuing sales of shark, orange roughy and Chilean sea bass until those stocks rebound.

Originally published by Journal staff report.

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