September 2, 2008
Key Challenges and Issues Facing the US Industrial and Institutional Cleaning Chemicals Market
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US Industrial and Institutional Cleaning Chemicals Market
Food safety, infection control to boost US demand for industrial and institutional cleaning chemicals
In the wake of widespread reports abouttainted food supplies and ongoingconcerns about disease transmission,demand for industrial and institutional(I&I) cleaning chemicals in the US isprojected to grow to nearly $10 billion in2012. Market value gains will be boostedby the increasing presence of environmentallycompatible formulations andbetter performing, multifunctionalcleaners offering sanitizing and otherbenefits. However, volume gains will berestrained by a greater use of concentratedcleaners, lower usage rates for suchhigh volume raw materials as causticsoda, soda ash and commodity solvents,and multifunctional chemicals that canfully or partially replace other products.
Many of the major outlets for I&Icleaning chemicals -- food and beverageprocessing plants, foodservice outlets andretail stores -- handle significant amountsof food, and must be acutely aware offood safety. Illnesses attributed to freshproduce -- green onions, chili peppers,spinach, tomatoes -- and the commercialdisruptions they have caused (includingthe demise of a major restaurant chain)have heightened awareness of properfood handling techniques, including theuse of effective general purpose cleaners,formulated disinfectants and dishwashingdetergents. In addition, recurrent problemswith E. coli and other pathogens inground beef and other meat products willcontinue to boost demand for cleaningproducts.
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INTRODUCTION I. EXECUTIVE SUMMARY II. MARKET ENVIRONMENT General Macroeconomic Overview Demographics Consumer Spending Patterns Retail Sales Trends Business Establishment Trends Nonresidential Building Space Nonresidential Building Construction Motor Vehicle Overview Manufacturing Overview Nonresidential Cleaning Services Overview Pricing & Product Mix Historical Trends Environmental & Regulatory Issues Environmental Concerns Phosphates Solvents Other User Safety Issues International Activity & Foreign Trade III. MARKETS General Commercial Foodservice Foodservice Overview Cleaning Chemical Demand Laundry & Dry Cleaning Laundry & Dry Cleaning Overview Cleaning Chemical Demand Retail Retail Overview Cleaning Chemical Demand Car Washes Car Wash Overview Cleaning Chemical Demand Offices Office Overview Cleaning Chemical Demand Hotels & Lodging Hotel & Lodging Overview Cleaning Chemical Demand Transportation & Distribution Transportation & Distribution Overview Cleaning Chemical Demand Other Commercial Markets Manufacturing Food & Beverage Processing Food & Beverage Processing Overview Cleaning Chemical Demand Fabricated Metal Products Fabricated Metal Processing Overview Cleaning Chemical Demand Electronic Components Electronic Components Overview Cleaning Chemical Demand Other Manufacturing Markets Institutional & Government Health Care Health Care Facilities Overview Cleaning Chemical Demand Government Government Facilities Overview Cleaning Chemical Demand Educational & Other Institutional Markets Educational & Other Institutional Facilities Overview Cleaning Chemical Demand IV. PRODUCTS General General Purpose Cleaners Alkaline Cleaners Acid Cleaners Solvent-Based Cleaners Other General Purpose Cleaners Floor Care Products Floor Finishes Floor Strippers Carpet Care Products Warewashing Detergents Disinfectants & Sanitizers Manufacturing Institutional Commercial Laundry Care Products Vehicle Wash Products Hand Cleansers Other V. RAW MATERIALS General Chlor-Alkalies Caustic Soda Soda Ash Chlorine Other Surfactants Nonionic Anionic Cationic & Amphoteric Applications Solvents Alcohols Hydrocarbons Chlorinated Terpenes Ethers Other Applications Phosphates Biocides Other VI. INDUSTRY STRUCTURE General Market Share Industry Restructuring Competitive Strategies Product Differentiation Integration & Diversification Product Development Cooperative Agreements Marketing Distribution Dispensing Equipment Trends Company Profiles Acuity Brands Incorporated Akzo Nobel NV Albemarle Corporation BASF SE Berwind Group Certified Laboratories, see NCH Chemsearch, see NCH Church & Dwight Company Incorporated Clariant International Limited Clean All Systems Ohio LLC, see State Industrial Products Cleaning Technologies Group, see CPAC Clorox Company Cognis Deutschland GmbH & Company KG CPAC Incorporated CRC Industries Incorporated, see Berwind Group Croda International plc Dow Chemical Company Ecolab Incorporated FMC Corporation GOJO Industries Incorporated Henkel AG & Company KGaA Huntsman Corporation JohnsonDiversey Holdings Incorporated Katy Industries Incorporated Lonza Group Limited MacDermid Incorporated Mantek, see NCH NCH Corporation Neutron Industries, see State Industrial Products Ohio Soap Products Company Incorporated, see State Industrial Products Petroferm Incorporated PQ Corporation Procter & Gamble Company Reckitt Benckiser plc Rhodia SA Rochester Midland Corporation Rohm and Haas Company Selig Industries, see Zep Solutia Incorporated Spartan Chemical Company Incorporated State Industrial Products Corporation Stepan Company 3M Company UZ Engineered Products, see State Industrial Products Zep Incorporated Other Companies Mentioned in the Study LIST OF TABLES SECTION I -- EXECUTIVE SUMMARY Summary Table SECTION II -- MARKET ENVIRONMENT 1 Macroeconomic Indicators 2 Population & Households 3 Personal Consumption Expenditures 4 Retail Sales 5 Business Establishments 6 Nonresidential Building Floor Space 7 Nonresidential Building Construction Expenditures 8 Motor Vehicle Indicators 9 Manufacturers' Shipments 10 Nonresidential Cleaning Service Revenues 11 I&I Cleaning Chemical Pricing 12 I&I Cleaning Chemical Market, 1997-2007 SECTION III -- MARKETS 1 I&I Cleaning Chemical Demand by Market & End User 2 Commercial Markets for I&I Cleaning Chemicals 3 Foodservice Establishments, Employment & Sales 4 Foodservice Market for I&I Cleaning Chemicals 5 Laundry & Dry Cleaning Establishments, Employment & Receipts 6 Laundry & Dry Cleaning Market for I&I Cleaning Chemicals 7 Retail Establishments, Employment & Sales 8 Retail Market for I&I Cleaning Chemicals 9 Car Wash Establishments, Employment & Receipts 10 Car Wash Market for I&I Cleaning Chemicals 11 Office Construction Building Stock, Expenditures & Floor Space 12 Office Market for I&I Cleaning Chemicals 13 Hotel & Lodging Establishments, Employment & Receipts 14 Hotel & Lodging Market for I&I Cleaning Chemicals 15 Transportation Establishments, Employment & Income 16 Transportation & Distribution Market for I&I Cleaning Chemicals 17 Other Commercial Markets for I&I Cleaning Chemicals 18 Manufacturing Markets for I&I Cleaning Chemicals 19 Food & Beverage Shipments, Establishments & Employees 20 Food & Beverage Processing Market for I&I Cleaning Chemicals 21 Fabricated Metal Product Shipments 22 Fabricated Metal Processing Market for I&I Cleaning Chemicals 23 Electronic Component Shipments 24 Electronic Components Market for I&I Cleaning Chemicals 25 Other Manufacturing Markets for I&I Cleaning Chemicals 26 Institutional & Government Markets for I&I Cleaning Chemicals 27 Health Care Facilities & Employment 28 Health Care Market for I&I Cleaning Chemicals 29 Government Expenditures & Facilities 30 Government Market for I&I Cleaning Chemicals 31 Educational & Other Institutional Facilities 32 Educational & Other Institutional Markets for I&I Cleaning Chemicals SECTION IV -- PRODUCTS 1 I&I Cleaning Chemical Demand by Type 2 General Purpose I&I Cleaning Chemical Demand by Type 3 Alkaline General Purpose I&I Cleaner Demand by Market 4 Acid General Purpose I&I Cleaner Demand by Market 5 Solvent-Based General Purpose I&I Cleaner Demand by Market 6 Other General Purpose I&I Cleaner Demand by Market 7 I&I Floor Care Product Demand by Type & Market 8 I&I Floor Finish Product Demand by Market 9 I&I Floor Stripper Demand by Market 10 I&I Carpet Care Product Demand by Market 11 I&I Warewashing Detergent Demand by Market 12 I&I Disinfectant & Sanitizer Demand by Market & Segment 13 I&I Laundry Care Product Demand by Market 14 I&I Vehicle Wash Product Demand by Market 15 I&I Hand Cleanser Demand by Market 16 Other I&I Cleaning Chemical Demand by Market SECTION V -- RAW MATERIALS 1 Raw Material Demand in I&I Cleaning Chemicals 2 Chlor-Alkali Demand in I&I Cleaning Chemicals by Type 3 Surfactant Demand in I&I Cleaning Chemicals by Type 4 Surfactant Demand in I&I Cleaning Chemicals by Application 5 Solvent Demand in I&I Cleaning Chemicals by Type 6 Solvent Demand in I&I Cleaning Chemicals by Application 7 Phosphate Demand in I&I Cleaning Chemicals 8 Biocide Demand in I&I Cleaning Chemicals 9 Other Raw Material Demand in I&I Cleaning Chemicals by Type SECTION VI -- INDUSTRY STRUCTURE 1 I&I Cleaning Chemical Sales by Company, 2007 2 Selected Acquisitions & Divestitures 3 Selected Cooperative Agreements LIST OF CHARTS SECTION II -- MARKET ENVIRONMENT1 I&I Cleaning Chemical Market, 1997-2007 SECTION III -- MARKETS 1 I&I Cleaning Chemical Demand by Market, 2007 2 Commercial Markets for I&I Cleaning Chemicals, 2007 SECTION IV -- PRODUCTS 1 I&I Cleaning Chemical Demand by Type, 2007 2 General Purpose I&I Cleaning Chemical Demand by Type, 2007 SECTION V -- RAW MATERIALS 1 Raw Material Demand in I&I Cleaning Chemicals by Type, 2007 SECTION VI -- INDUSTRY STRUCTURE 1 I&I Cleaning Chemical Market Share, 2007
General purpose, floor care products will lead market; disinfectants to register most rapid growth
General purpose cleaners and floor careproducts will remain the largest productcategories, combining to account forabout 40 percent of overall demand.However, demand for these products willbe restrained by market maturity andintense competition for market share in acrowded field of firms. Nevertheless,favorable growth opportunities exist formultifunctional general purpose cleaningproducts with greater convenience anduser safety.
Disinfectants and sanitizers will recordthe most rapid growth, with gains wellabove average. Growth will be driven byconcerns about the spread of infectiousdiseases and the risks associated withfoodborne pathogens. These same trendswill also promote gains for hand cleansers,which are increasingly formulatedwith antibacterial agents such as ethanol,isopropanol or triclosan, despite scientificfindings suggesting that antibacterialcleaning products do not offer greaterprotection from microbial threats thanconventional products.
Interest increases in nontraditional raw materials
Environmental and regulatory considerationsare spurring technological developmentand changes in the cleaningchemical product mix. Consequently,products that present the greatest concernin terms of environmental and workplacesafety, such as chlorine, alkalies andconventional solvents, will face greatercompetition from quaternary ammoniumcompounds and plant-derived solvents.Additionally, pricing issues -- brought onby record oil and gas prices -- willcontinue to shape the I&I cleaner rawmaterial product mix.
Industrial & Institutional CleaningChemicals is a new Freedonia industrystudy available for $4700. It presentshistorical demand data (1997, 2002 and2007) plus forecasts for 2012 and 2017by market, product, and raw material.The study also assesses market environmentfactors, evaluates market share dataand profiles 35 US industry competitors.
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