September 25, 2008

CMAI Outlines Total SA (Chemicals) Strategic Business Position

HOUSTON, Sept. 25 /PRNewswire/ -- Chemical Market Associates, Inc. (CMAI) recently completed the Chemical Company Analysis (CCA) on Total SA (Chemicals), the fourth company report of the 2008 Edition. The report includes strategic direction, financial overviews, global chemical business operations/positions, chemical manufacturing site descriptions and chemical product material balances for the chemical businesses of Total SA.

   (Photo:   (Logo:  

Total SA is the fourth largest publicly-traded, integrated, international oil and gas company in the world and ranks among the top ten global corporations. The company's business strategy consists of five goals that emphasize growth primarily in the energy sector and in the fast-growing, emerging markets. Apart from expanding its worldwide oil and gas exploration and production activities, Total also is investing in non-traditional resources and the development of "clean" energy resources; part of the latter aim includes the achievement of greater energy efficiencies and emission control.

Long-term relationships between Total SA and national oil and gas companies in developing countries often provide the basis for downstream joint ventures, as exemplified by the refining and petrochemical projects in Qatar, Saudi Arabia, China and Algeria. Assistance in the development of refining and marketing networks or petrochemical facilities and technology in the host country is part of Total's comprehensive approach to present itself as a more attractive business partner. As access to prospective oil and gas resources is narrowing, Total's broader partnership strategy will support its upstream expansion plans while also providing low cost feedstock for the new petrochemicals projects.

The Chemical Company Analysis (CCA) is a multi-client service aimed at analyzing the structure, dynamics, competition and strategic issues of global and regional chemical industry participants. The 2008 Edition includes company reports on Chevron Phillips Chemical, Braskem, PetroChina, Total (Chemicals), Borealis and Mitsubishi Chemical; and a supplemental report on Dow Chemical that includes the assets of Rohm & Haas and the new K-Dow Petrochemicals JV. Company reports that were published in the 2007 Edition of the CCA are Lyondell, DuPont, SINOPEC, ExxonMobil Chemical, Shell Chemicals, Westlake, and Titan; as well as a supplemental report on the pro-forma combined assets of LyondellBasell Industries.

CMAI is a chemical, plastics and fibers consulting firm that services a wide range of companies all over the world. Since 1979, CMAI's goal has been to provide accurate, timely consulting services for the worldwide industries that it covers. CMAI maintains offices in Houston, New York, London, Dubai, Dusseldorf, Singapore and Shanghai. Clients to CMAI services include chemical and oil companies, engineering & construction companies, banking and financial institutions, plastic converters, grocers/retailers, government agencies and trading companies.

For additional information on this analysis, visit CMAI's website at or contact:

                                Anne Geraci                                    CMAI                       11757 Katy Freeway, Suite 700                          Houston, TX 77079 U.S.A                  Tel: 1-281-531-4660 Fax: 1-281-531-9966                       Email: [email protected]  

Photo: Archive: Photo Desk, [email protected]

Chemical Market Associates, Inc.

CONTACT: Anne Geraci of Chemical Market Associates, Inc.,+1-281-531-4660, [email protected]

Web site: