Plow and Hearth Partners With the National Forest Foundation to Kick- Off Campaign to Re-Forest America
Initiative Aims to Donate One Million Trees to U.S. Forests in Need
Plow and Hearth
Jon Newman, 804-788-1414
Kelly Lobanov, 804-788-1414
Plow and Hearth, in partnership with the National Forest Foundation, today announced the launch of its Campaign to Re-Forest America, which aims to replenish U.S. forests with one million trees by the end of 2009.
Starting today, for every transaction made, Plow and Hearth pledges to donate a tree seedling to the National Forest Foundation. The seedlings will be distributed to a U.S. national forest in need.
“Plow and Hearth has had a long-standing commitment to protecting the environment,” said Plow and Hearth CEO Tim Hopkins. “Donating one million trees will be quite an undertaking, but with our contributions and donations from our customers, I am confident that we can reach this lofty goal.”
At the conclusion of any transaction, customers will be able to select one of the following habitats to receive their donation:
— San Bernardino National Forest, California: The September 2007 wildfires destroyed more than 14,600 acres.
— Huron- Manistee National Forest, Michigan: Depletion of forest has led to a severely diminished nesting habitat for the Kirtland’s warbler.
— Ocala National Forest, Florida: More than 30 plant and animal species are threatened or endangered due to the decline of the longleaf pine forest.
“Each year our national forests are affected by human impacts and natural disturbance,” said National Forest Foundation President Bill Possiel. “This initiative will provide tangible benefits and have a lasting impact on the health of our treasured forests in the years to come.”
People can also choose to donate directly to the program via www.nationalforests.org. Additional information about the campaign and the forests it serves is also available on the site.
Plow and Hearth has long supported giving back to the environment. Its Planting Two for One program donates two seedlings for every tree used to generate a catalog. To date, the program has led to the reforestation of more than 1.5 million trees in its home state of Virginia. Plow and Hearth also offers practical, eco- friendly products for composting and pest control, energy-saving insulated curtains, and fatwood made from pine stump waste and more.
To learn more about the Campaign to Re-Forest America, visit www.plowandhearth.com/trees
About Plow & Hearth
Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. Throughout our 25 year history, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal. As part of their product development initiative, Plow & Hearth works with artisans and manufactures around the world to develop innovative products created from uncommon materials and crafted by hand. Special considerations is given to those products made with environmentally friendly materials as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers. Every item they sell is backed by a 100% satisfaction guarantee. The Plow & Hearth Family of Brands also includes quality toys from HearthSong and Magic Cabin, and weather instruments from Wind & Weather. Plow and Hearth is a subsidiary of 1-800- FLOWERS.COM, Inc. (NASDAQ:FLWS).
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. One of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI’s 2006 Global Call Center of the Year Award, 1-800-FLOWERS.COM(R) (1-800- 356-9377 or www.1800flowers.com) offers the best of both worlds: exquisite arrangements created by some of the nation’s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight “Fresh From Our Growers(R)” As always, 100% satisfaction and freshness are guaranteed. The Company’s BloomNet(R) (www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1- 800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800- 541-2676 or (www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands (www.fanniemay.com and (www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800- BASKETS.COM(R) (www.1800baskets.com) and DesignPac Giftssm (www.designpac.com) as well as Home Decor and Children’s Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com). 1-800- FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.
About National Forest Foundation
Founded by Congress in 1991, the National Forest Foundation works to conserve, restore and enhance America’s 193-million-acre National Forest System. Through community-based strategies and public- private partnerships, the NFF enhances wildlife habitat, revitalizes wildfire-damaged landscapes, restores watersheds, and improves recreational resources for the benefit of all Americans. The NFF’s Friends of the Forest(R) program helps build awareness of the issues and values surrounding our National Forests through outreach and volunteer opportunities. To learn more, visit us at www.nationalforests.org.
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