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College FilterForGood Eco-Challenge Empowers College Students to Improve Their Campuses

October 1, 2008

Do you have an idea to change the world? Now’s your chance! The Brita Products Company is challenging college students nationwide to put their environmental passion into action and develop programs to green their campuses.

The College FilterForGood Eco-Challenge aims to empower eco-conscious students to create projects that improve the environment on their campuses. Five college students will be chosen to each receive a $10,000 grant to bring their ideas to life. Proposals will be evaluated on creativity, environmental benefit, educational impact and best use of time and budget. Applications can be submitted by individual students on their own or as a part of a club or class.

“Making small changes can make a big difference toward a better environment. That’s why Brita partnered with Nalgene to create the FilterForGood campaign, challenging others to go green by filling a reusable bottle with filtered tap water rather than using bottled water. Now, the challenge is for college students to share their best ideas toward a more sustainable world, starting with their campuses,” said Josh Dorfman, author of “The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living.”

Since FilterForGood was launched in August 2007, more than 85,000 people have pledged to reduce their bottled water waste, which has kept an estimated nearly 100 million disposable water bottles from ending up in landfills. Visit filterforgood.com to learn how you can make a difference and submit a grant application.

Submission Guidelines

Any undergraduate or graduate student in good academic standing at an accredited college or university in the United States may submit a proposal. Proposed programs should be action-based or should aim to create tangible results towards producing a more sustainable environment. Submissions for the College FilterForGood Eco-Challenge will be accepted until Oct. 29, 2008, and the recipients will be announced in January 2009. For more information on other ways to make a difference or to submit a proposal, visit www.filterforgood.com.

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works(TM) natural cleaners, Armor All(R) and STP(R) auto-care products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R) charcoal, Hidden Valley(R) and K C Masterpiece(R) dressings and sauces, Brita(R) water-filtration systems, Glad(R) bags, wraps and containers, and Burt’s Bees(R) natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.9 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $4.2 million in cash grants, and Clorox made product donations valued at $10.2 million. For more information about Clorox, visit www.TheCloroxCompany.com.

 CONTACT: Becky Verhey 312.240.2961 becky.verhey@edelman.com

SOURCE: The Brita Products Company




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